Head of Sales

Axi; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Health Insurance

20 annual leave days

5 paid study leave days

1 paid volunteer day

Competitive compensation

Job summary

Axi, a leading global online trading broker founded in Sydney, is seeking a Regional Head of Sales for Australia and New Zealand. You will lead sales teams, drive net revenue growth, and strengthen client acquisition and retention across regulated markets.

This senior role requires building high-performing teams, forging premium partnerships and aligning governance with ambitious growth. You will collaborate with Marketing, Trading, Product and Compliance to optimize our client proposition.

Qualifications

• Proven sales leadership experience within Forex/CFD/online brokerage.
• Strong commercial track record in growing Net Revenue and Active Clients.
• Experience managing sales teams across client acquisition, retention, and partnerships.
• Knowledge of regulated financial markets with compliance focus.
• Data-driven, ownership mindset, able to meet challenging targets.

Responsibilities

• Own and deliver regional sales strategy for Australia and New Zealand.
• Drive growth in Net Revenue, Active Clients and client engagement.
• Lead, coach and develop high-performing sales teams with clear KPIs.
• Build relationships with Premium Clients and strategic partners.
• Identify new business opportunities and strengthen client relationships.
• Analyze sales performance and market trends to find growth opportunities.
• Collaborate with Marketing, Trading, Product, Compliance to improve client proposition.
• Ensure activities align with regulatory requirements and governance.
• Represent Axi at industry events and networking.

Skills

Sales leadership

Commercial track record

Client acquisition and retention

Regulated markets knowledge

Stakeholder management

Leadership skills

Job description

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Australia.

Who We Are

Axi is a leading global provider of online trading services, OTC derivatives and other trading products to clients worldwide.

Founded in Sydney in 2007, we have grown into an established global brokerage with a strong international presence. We combine the stability of an established business with the ambition, agility and entrepreneurial spirit to keep growing.

Let's talk about the cool stuff you will do at Axi!

We are looking for a commercially driven Regional Head of Sales to lead our Australia and New Zealand business while supporting strategic growth initiatives.

This is a senior leadership role with direct accountability for driving Net Revenue, growing our Active Client base and building sustainable commercial performance.

You will lead sales teams, strengthen client acquisition and retention, develop high-value partnerships and identify opportunities to grow our market presence.

Success requires more than delivering numbers. We are looking for someone who can build high-performing teams, make sound commercial decisions and balance ambitious growth with strong governance across regulated markets.

Your EDGE Assignment / You Will

• Own and deliver the regional sales strategy, with primary accountability for Australia and New Zealand commercial performance.
• Drive sustainable growth in Net Revenue, Active Clients and client engagement through effective acquisition, activation and retention strategies.
• Lead, coach and develop high-performing sales teams with clear KPIs, strong accountability and a commercial mindset.
• Build and expand relationships with Premium Clients and other strategic partners to generate quality client acquisition and long-term value.
• Identify new business opportunities, strengthen existing client relationships and improve commercial performance across the client lifecycle.
• Analyse sales performance, market trends and competitor activity to identify growth opportunities and make informed commercial decisions.
• Work closely with Marketing, Trading, Product, Compliance and other stakeholders to improve the client proposition and drive regional execution.
• Ensure sales activities, partnership arrangements and incentive structures align with applicable regulatory requirements and Axi's governance standards.
• Represent Axi at relevant industry events, conferences and business networking opportunities.

Are you the one?

• Proven sales leadership experience within the Forex, CFD, online brokerage or financial trading industry.
• Strong commercial track record in growing Net Revenue, Active Clients and revenue-generating client relationships.
• Experience managing sales teams across client acquisition, retention and/or partnership channels.
• Strong knowledge of regulated financial markets and the ability to balance commercial targets with compliance requirements.
• Demonstrated ability to develop sales strategies, manage performance and build high-performing teams.
• Commercially sharp, data-driven and comfortable taking ownership of challenging targets.
• Strong stakeholder management, communication and leadership skills.

Preferred / Nice To Have

• Experience operating across in the ANZ Market.
• Existing relationships within the Forex/CFD brokerage and partnership ecosystem.
• Experience scaling sales functions or improving performance within an established brokerage business.

Axi's bag of delights

• Competitive and attractive compensation.
• Extensive learning opportunities, such as professional training and certifications and soft skills development.
• 20 annual leave days per year, 5 paid study leave days per year, and 1 paid volunteer day per year.
• Health Insurance.

At Axi, we prioritize creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions -whether in hiring, compensation, training, performance reviews, or termination- based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.