Project Marketing Manager

Levande; Brisbane; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Flexible hybrid work

Wellbeing support

Exposure to display suite project

Job summary

Levande is seeking a Project Marketing Manager for Bulimba, Queensland, to own the end-to-end marketing strategy, positioning and launch of a new retirement living development. You will lead campaigns across digital, media, local area marketing and customer channels to drive awareness and leads.

You'll collaborate with Development, Sales and agencies, balancing commercial outcomes with creative execution. Hybrid work with on-site Bulimba activity as the project progresses.

Qualifications

• 5+ years of marketing experience with end-to-end planning and delivery.
• Experience launching a project or product into market from strategy to execution.
• Strong commercial acumen and ROI-focused mindset.
• Ability to turn customer and market insight into actionable marketing.
• Experience briefing and managing creative, media and agency partners.

Responsibilities

• Lead development of end-to-end sales and marketing strategy, audiences, positioning and launch phasing.
• Build and manage marketing plans and budgets focused on ROI.
• Shape local area marketing using market insights for campaigns and channels.
• Coordinate integrated campaigns and assets (creative, renders, brochures, website).
• Collaborate with Development, Sales and agencies to track performance and lead gen.

Skills

End-to-end marketing

Campaign delivery

Lead generation

Stakeholder management

Audience research

Education

Marketing qualification or equivalent

Tools

Salesforce Marketing Cloud

Job description

This is an opportunity to take ownership of the marketing strategy and delivery for an exciting new Levande retirement living development in Bulimba, Queensland, helping shape how the project is positioned, launched and brought to market.

As the Project Marketing Manager, you’ll work across the full marketing journey – from understanding the local market and customer and developing the sales and marketing strategy, through to campaign delivery, local area marketing, lead generation and sales activation.

You’ll Have The Opportunity To

• Own the marketing journey: Lead the project from early strategy and positioning through to campaign activation, launch and sales.
• Shape something new: Play a key role in bringing a significant new Levande community in Bulimba to market.
• Bring campaigns to life: Lead integrated activity across digital, media, creative, local area marketing and customer-facing channels.
• Make commercially smart decisions: Use customer, competitor and campaign insights to guide investment and optimise performance.
• Work across the business: Partner closely with Development, Sales, Marketing and specialist agencies to turn strategy into action.

Why You Will Like Working Here

At Levande, our people create communities where older Australians can live well every day. In Marketing, you’ll have the opportunity to help shape how our communities are brought to market and connect future residents with the lifestyle and experience Levande offers.

You’ll Also Enjoy

• Flexible hybrid working: Initially work flexibly from home, with opportunities to connect with the Development team onsite as the Bulimba project progresses. Once the display suite opens, you’ll work in a hybrid arrangement across home and the Bulimba display suite.
• 24/7 wellbeing support: Access Sonder, your Everyday Wellbeing Companion, for confidential health, safety and wellbeing support for you and your family.
• Broad business exposure: Partner closely with Marketing, Sales, Development and specialist agency partners.
• End-to-end ownership: Take a major development from marketing strategy and positioning through to campaign activation and launch.
• Opportunity to make an impact: Use customer insight, creativity and commercial thinking to influence how a new Levande community is brought to market.

What You Will Be Working On

You’ll lead the development and execution of the marketing plan for Bulimba, using customer and market insight to build awareness, generate leads and support sales outcomes.

Your Key Areas Of Focus Will Include

• Developing the end-to-end sales and marketing strategy, including audiences, positioning, proposition, customer journey and launch phasing.
• Building and managing marketing plans and budgets, with a strong focus on commercial outcomes and return on investment.
• Using customer, competitor and local market insight to shape local area marketing, channel activity and campaign decisions.
• Leading integrated campaigns and coordinating key customer-facing assets including creative, renders, floorplans, brochures, website content and display suite collateral.
• Managing agency partners and working closely with Development and Sales to track performance, optimise activity and support lead generation and conversion.

What Type Of Person Will Be Successful

You’ll be an experienced marketer who can move comfortably between strategy and hands-on delivery. You’ll bring strong commercial thinking, be confident working across multiple stakeholders and know how to turn customer and market insight into marketing activity that delivers results.

You’ll Bring

• 5+ years’ marketing experience, with strong end-to-end marketing planning and campaign delivery capability.
• Demonstrated experience launching a new project or product into market, taking it from strategy and positioning through to execution.
• Strong commercial acumen, with an understanding of marketing investment, campaign performance, lead generation and return on investment.
• Strong customer, competitor and market orientation, with the ability to turn insight into practical marketing action.
• Experience briefing and managing creative, media and agency partners, with strong stakeholder management skills and the ability to coordinate multiple workstreams and deadlines.

A marketing qualification or equivalent industry experience is required. Experience in property development, retirement living or another high-involvement consumer category, along with exposure to Salesforce Marketing Cloud, would be highly regarded.

Next Steps

If your application progresses, you may be invited to complete an online video interview as part of our recruitment process. The video interview will give you the opportunity to tell us more about your experience, approach and interest in the role.

Your video interview responses will be considered alongside your experience and application to help us evaluate alignment with the requirements of the role.

At Levande, our people create communities where older Australians can live well every day. We know the best communities are built by teams with diverse experiences, perspectives and backgrounds. That's why we're committed to creating an inclusive workplace where everyone feels respected, valued and empowered to thrive. We welcome applications from people of all backgrounds and lived experiences.