Content Manager

MyPlace; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Levande is seeking a Content Manager to lead our content strategy across digital channels, campaigns and brand. You will blend storytelling with digital expertise and shape how AI powers content, discovery and performance.

In this role, you will plan and produce content across web, social, EDM and print, lead Levande’s Retirement living magazine, and drive AI adoption while ensuring brand consistency and accessibility.

Qualifications

• Significant experience across content strategy, editorial, digital content, publishing or content marketing.
• Strong storytelling, writing and editing capability, including finding stories and developing angles.
• Hands-on experience experimenting with generative AI for content.
• Understanding of SEO and how AI is changing search and content discovery.
• Strong brand judgement, digital capability and delivery confidence.
• Experience working for a brand, publisher, media organisation or digital agency.

Responsibilities

• Plan, create and repurpose content across web, social, EDM, campaigns, video and marketing collateral, aligned to customer needs and priorities.
• Lead production of Levande’s Retirement living magazine, from editorial planning to digital and print delivery.
• Create useful FAQs, guides and stories for traditional search and AI-powered discovery.
• Lead AI adoption across content creation, including tools, prompts, workflows and brand guardrails.
• Manage website content and CMS workflows.
• Use audience, search and performance insights to improve engagement and conversions in partnership with Brand, Digital and agency teams.
• Coordinate creative and production partners with timelines and approvals, ensuring brand consistency and accessibility.

Skills

Content strategy

Editorial

Digital content

Storytelling

SEO

AI experiments

CMS management

Project management

Job description

Bring real stories to life and shape how people discover retirement living. As AI changes how content is created and found, you'll help lead Levande's response.

As our Content Manager, you'll join Levande's award-winning Marketing team and lead our content strategy across digital, campaign and brand channels.

You'll combine great storytelling with digital expertise and play a leading role in how we use AI to create better content, work smarter and strengthen how Levande is discovered across traditional and AI-powered search.

You'll have the opportunity to:

• Lead content strategy and bring stories from Levande's communities to life across digital channels.
• Lead and produce Levande’s Retirement, living magazine, shaping its content and editorial direction across digital and print.
• Shape how we use AI across content creation, optimisation and production.
• Help lead our response to AI-powered search and changing content discovery behaviours.
• Experiment, bring new ideas and help build AI capability across Marketing.

Why You Will Like Working Here

You'll join an award-winning Marketing team at an exciting point in the evolution of Levande's brand and content.

You'll have genuine ownership of your work, the freedom to explore new approaches and the opportunity to help us navigate a content landscape that's changing incredibly quickly.

You'll also enjoy:

• Hybrid working: Balance time in our Sydney office with the flexibility to work remotely.
• 24/7 wellbeing support: Access Sonder, your Everyday Wellbeing Companion, for confidential health, safety and wellbeing support for you and your family.
• Room to experiment: Explore new approaches to content, AI and search.
• Genuine influence: Help shape what content at Levande looks like next.

What You Will Be Working On

You'll bring together storytelling, digital expertise, AI and performance insight to create content that connects with our audiences and strengthens how Levande is discovered.

Your focus will include:

• Planning, creating and repurposing content across web, social, EDM, campaigns, video and marketing collateral, aligned to customer needs and commercial priorities.
• Leading the production of Levande’s Retirement, living magazine, from editorial planning and storytelling through to digital and print delivery.
• Creating useful FAQs, guides and stories for traditional search and emerging AI-powered discovery.
• Leading practical AI adoption across content creation, including tools, prompts, workflows and brand and quality guardrails, and helping Marketing colleagues use them effectively.
• Managing and evolving website content and working within CMS platforms.
• Using audience, search and performance insights to improve engagement, enquiries and conversion, in partnership with Brand, Digital and agency teams.
• Coordinating creative and production partners, including graphic design resources, briefs, timelines and approvals, with attention to brand consistency, accessibility and publishing standards.

What Type of Person Will Be Successful

You'll be an experienced content professional with strong storytelling instincts, digital capability and genuine curiosity about where AI is taking our industry.

You'll bring:

• Significant experience across content strategy, editorial, digital content, publishing, media or content marketing.
• Strong storytelling, writing and editing capability, including finding stories, interviewing people and developing compelling angles.
• Hands-on experience experimenting with generative AI for content.
• An understanding of SEO and how AI is changing search and content discovery.
• Strong brand judgement, digital capability and the confidence to take ideas through to delivery.
• You might currently work for a brand, publisher, media organisation, digital business, creative/content agency or production environment. You may be a Content Lead, Digital Editor or Senior Content Producer. Retirement living experience is not required. We're much more interested in your capability and thinking than your current job title.

Next Steps

If your application is shortlisted, you'll be invited to complete a short online video interview, where you can tell us more about your experience and approach in your own words.

At Levande, our people create communities where older Australians can live well every day. We know the best communities are built by teams with diverse experiences, perspectives and backgrounds. That's why we’re committed to creating an inclusive workplace where everyone feels respected, valued and empowered to thrive. We welcome applications from people of all backgrounds and lived experiences.