Programmatic Growth Lead

Vinyl Media; Sydney; On-site; AUD 120,000 - 170,000; Full time

Job summary

Vinyl Media is seeking a seasoned Programmatic Manager to own and grow our programmatic offering across the portfolio of premium brands in Australia. You will drive revenue growth, shape commercial strategy, and act as the go-to contact for agency trading desks, DSPs and SSP partners.

The role sits across the agency patch network and requires a strong market sense and collaborative leadership. You will work with AdOps, Product and Finance to optimize PMP/PG deals, develop new products, and craft

Qualifications

• The role requires 4–5 years in programmatic work, preferably with a publisher, agency desk, or ad tech environment.
• Strong understanding of exchanges, DSPs, SSPs, PMPs, programmatic guaranteed and curated deals.
• Ability to build growth strategies and product packages for revenue expansion.

Responsibilities

• Own the commercial strategy for Vinyl's programmatic offering and set growth priorities.
• Develop the programmatic product suite including PMPs, programmatic guaranteed, curated deals and audience-led packages.
• Identify new revenue opportunities across formats, channels, data and partnerships and build business cases.
• Develop pricing, floor and yield strategies balancing revenue and premium inventory value.
• Collaborate with AdOps and Product to turn audience insights into targetable deals for buyers.
• Create market-leading collateral to communicate Vinyl's programmatic proposition.
• Stay ahead of market, technology and privacy changes and translate them into opportunities.

Skills

Programmatic

Strategic thinking

Negotiation

Data analytics

Relationship building

Tools

DSPs

SSPs

PMPs

Excel

Job description

Vinyl Media is seeking a seasoned Programmatic Manager to own and grow our programmatic offering across the portfolio of premium brands in Australia. You will drive revenue growth, shape commercial strategy, and act as the go-to contact for agency trading desks, DSPs and SSP partners.

The role sits across the agency patch network and requires a strong market sense and collaborative leadership. You will work with AdOps, Product and Finance to optimize PMP/PG deals, develop new products, and craft