Product Portfolio Manager

STIHL; Melbourne; Hybrid; AUD 113,000 - 138,000; Full time

Benefits offered by this job

Health insurance subsidy

Superannuation co-contribution

Income protection

Gym Subsidy

Hybrid work

Job summary

STIHL Australia is seeking a Product Portfolio Manager to lead the strategic management of a full product lifecycle for our portfolio of products and accessories in Oceania. Based at Knoxfield, Victoria, you will combine customer insights, technical knowledge, and commercial acumen to drive growth while collaborating with regional and global teams.

You will develop portfolio strategies, manage launches, pricing, and lifecycle governance, and partner with Sales, Marketing, Supply Chain and

Qualifications

• 3–5 years product management experience across full lifecycle.
• Experience leading cross-functional teams across geographies.
• Strong analytical and commercial capabilities.

Responsibilities

• Develop and execute product portfolio strategies aligned with STIHL Oceania and global objectives.
• Manage the innovation pipeline and identify new product opportunities through market analysis and customer feedback.
• Develop business cases, pricing strategies and positioning to drive growth.
• Lead portfolio planning, launches and lifecycle management.
• Collaborate with Sales, Marketing, Supply Chain, Finance and Technical Services.

Skills

Product management

Portfolio strategy

Market analysis

Stakeholder management

Cross-functional leadership

Education

Technical, engineering or related business qualification

Job description

AtSTIHL, we’re here for a reason and for each other. For 100 years, our story has been one of people who believe that their work can make a difference. What began as a small family business has grown into a global community connected by shared values and a sense of purpose that goes beyond products.

We’re here to innovate with integrity, to challenge what’s possible and to create something that lasts. At STIHL, we combine long heritage with a modern corporate culture which is characterized by diversity, equal opportunities and continuous development. When we understand why we do what we do, work becomes more than a job, it becomes a reason to grow, to connect and to lead change together.

That’s the spirit that defines our culture. That’s what it means to be HERE FOR AREASON.

Join STIHL AUSTRALIA

Here, we will provide you with clarity about what success looks like and how to get there. STIHL is a family-owned company, with a global reach and a large Australian presence. Known for our high-quality products and a strong reputation for reliability and state-of-the-art German engineering technology, STIHL has grown to be a household name and is the number one chainsaw brand worldwide. Voted as Australia’s most trusted brand of Outdoor Power Equipment, we employ over 115 staff in Australia, and over 20,000 employees worldwide, distributing through an extensive network of more than 700 specialist dealers and retailers in both rural and metropolitan markets.

Our reputation is grounded in German engineering, innovation, and quality—but what truly sets us apart is our people and the inclusive culture we’re building every day.

We recognise that great teams are diverse teams. Whether you’re experienced in this industry or bringing transferable skills from another field, we encourage you to apply.

Employee Engagement and Culture

STIHL recognizes that its people are its greatest asset. Each year we conduct the Gallup employee engagement survey, implementing measurable action plans and pulse checking progress to ensure we continue to uplift the experience of our people. As a result, employee engagement is at an all-time high. Our people love working here and our focus remains on their Success, Growth and Experience.

At STIHL we offer so much more.

Competitive remuneration including base salary of $125,000 plus superannuation and a comprehensive range of employee benefits.

• Health insurance subsidy up to $2400 per year (couple/family)
• Additional superannuation co-contribution
• Income protection insurance (TPD)
• Gym Subsidy of $290 per year
• Purchase Leave 50/52
• Volunteer and charity programs
• Social club and other work events to bring our people together
• Employee Assistance Support (counselling) to you and your family
• Flexible working arrangements / hybrid
• End of year Christmas Party
• Employee Awards and Service Recognition
• Flu vaccination and Skin Checks
• Training, development and coaching

About the Role

Reporting to the Senior Product Portfolio Manager, Oceania, you will be responsible for the strategic management of a portfolio of products and accessories throughout the entire product lifecycle. You will combine customer insights, technical expertise, commercial acumen and international collaboration to bring innovative products to market and optimise portfolio performance. This role is based at our Knoxfield, Victoria Head Office, with flexible hybrid working arrangements.

What you’ll be doing

Develop and execute product portfolio strategies aligned with STIHL Oceania and global business objectives.

Manage the innovation pipeline and identify new product opportunities through market analysis, customer feedback and competitive assessment.

Develop business cases, pricing strategies and product positioning recommendations to drive profitable growth.

Lead portfolio planning, product launch governance and lifecycle management activities.

Provide strategic oversight of product launches, regulatory approvals, certifications and market readiness activities.

Evaluate post-launch performance and provide recommendations to regional leadership and global product management teams.

Conduct regular field visits with dealers, key accounts, product testers and end users to identify market trends and customer needs.

Present product strategies, recommendations and portfolio performance insights to local and international executive stakeholders.

Collaborate with cross-functional teams including Sales, Marketing, Supply Chain, Finance, Technical Services and Training.

Participate in international product development, testing and evaluation programs.

Support and mentor team members while fostering collaboration and continuous improvement.

Represent STIHL at industry events, dealer meetings, product launches and international conferences.

This role requires regular domestic travel throughout Australia and New Zealand and flexibility to work outside standard business hours when collaborating with international stakeholders across multiple time zones.

What you’ll bring

To be successful in this position, you will bring a combination of product management expertise, technical knowledge and commercial capability.

Demonstrated success developing and implementing product strategies that deliver market growth and profitability.

Experience analysing market opportunities, customer requirements and competitor positioning to drive strategic decisions.

Proven ability to influence and communicate with senior stakeholders across multiple functions and geographies.

Advanced analytical, commercial and problem-solving skills.

Experience presenting complex business recommendations to executive audiences.

Strong project management, prioritisation and organisational capabilities.

Ability to work effectively in a highly collaborative international environment.

Minimum 3-5 years product management experience managing a full product lifecycle

Technical, engineering or related business qualification, or equivalent relevant experience.

Outdoor Power Equipment (OPE), agricultural machinery, forestry equipment, power tools or similar industry experience.

Experience working with international product development teams.

Applicants must have unrestricted working rights in Australia at the time of application.

Our Commitment to Inclusion

At STIHL, we are committed to building an inclusive and equitable workplace where everyone regardless of gender, could grow and succeed. We support the development, remuneration and fair treatment of all employees, and provide inclusive parental leave to help all parents balance career and family.

We know that not everyone has considered a career in outdoor power equipment and that’s exactly why we value curiosity. This is an industry where practical innovation, evolving technology and real‑world impact come together, offering meaningful and rewarding career pathways. We encourage all genders to explore these opportunities, bring fresh perspectives, and discover a field where their contribution can truly make a difference.

Privacy Notice:
Your personal information is being collected by STIHL Pty Ltd (ABN 76 004 881 145) (“STIHL”, “we”, “our” or “us”) as part of your job application, recruitment, or employment relationship with STIHL.For information on our Privacy Collection Statement please refer to : Careers at STIHL Australia | STIHL