Product Marketing Manager — Quantum Growth & Equity

Dovetail + Co; Sydney; On-site; AUD 110,000 - 170,000; Full time

Job summary

Q-CTRL is seeking a hands-on Product Marketing Manager based in Sydney to drive product-led marketing, growth and GTM campaigns. You will report to the Head of Marketing and develop compelling narratives across audiences and products.

You will lead inbound research, define narratives, and execute campaigns while collaborating with Product, Sales, Design and Engineering to deliver a comprehensive product marketing roadmap and strong brand outcomes.

Qualifications

• 5+ years of work experience in product marketing or technology marketing.
• Experience designing and implementing successful marketing campaigns with SEO and CRM.
• Experience in B2B and/or B2C marketing and deep tech environments.

Responsibilities

• Manage Product Marketing efforts and align roadmaps with Sales and Product.
• Tell our product story and outline a product marketing roadmap for engagement.
• Develop assets and collateral to facilitate the sales process.
• Develop GTM launch strategies including value proposition and media mix.
• Deploy campaigns focusing on new and existing products and measure impact.
• Analyze campaign performance to meet business objectives.
• Lead promotional programs including lead generation and nurturing.
• Translate strategies into actionable marketing plans with budgets.

Skills

Product marketing

Campaign management

Analytics

Cross-functional collaboration

Tools

Salesforce CRM

SEO

Web analytics

Job description

Q-CTRL is seeking a hands-on Product Marketing Manager based in Sydney to drive product-led marketing, growth and GTM campaigns. You will report to the Head of Marketing and develop compelling narratives across audiences and products.

You will lead inbound research, define narratives, and execute campaigns while collaborating with Product, Sales, Design and Engineering to deliver a comprehensive product marketing roadmap and strong brand outcomes.