Product Marketing Manager

Dovetail + Co; Sydney; Presencial; AUD 110 000 - 170 000; Tempo integral

Resumo da oferta

Q-CTRL is seeking a hands-on Product Marketing Manager based in Sydney to drive product-led marketing, growth and GTM campaigns. You will report to the Head of Marketing and develop compelling narratives across audiences and products.

You will lead inbound research, define narratives, and execute campaigns while collaborating with Product, Sales, Design and Engineering to deliver a comprehensive product marketing roadmap and strong brand outcomes.

Qualificações

• 5+ years of work experience in product marketing or technology marketing.
• Experience designing and implementing successful marketing campaigns with SEO and CRM.
• Experience in B2B and/or B2C marketing and deep tech environments.

Responsabilidades

• Manage Product Marketing efforts and align roadmaps with Sales and Product.
• Tell our product story and outline a product marketing roadmap for engagement.
• Develop assets and collateral to facilitate the sales process.
• Develop GTM launch strategies including value proposition and media mix.
• Deploy campaigns focusing on new and existing products and measure impact.
• Analyze campaign performance to meet business objectives.
• Lead promotional programs including lead generation and nurturing.
• Translate strategies into actionable marketing plans with budgets.

Conhecimentos

Product marketing

Campaign management

Analytics

Cross-functional collaboration

Ferramentas

Salesforce CRM

SEO

Web analytics

Descrição da oferta de emprego

Product Marketing Manager

Sydney Q-Ctrl

Posted 2 days ago

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Job Description

About the team

At Q-CTRL, marketing plays a central role in advancing our mission: making quantum technology useful for our customers worldwide. The Marketing team is a globally facing group of experts in marketing and communications with a passion for deep technologies and dual-use industries, and experience promoting both software and full-stack products. The team’s work spans content marketing, PR and external communications, product marketing, field marketing, performance marketing (digital and web), and marketing strategy. Closely partnered with product, sales, design, operations, and executive teams, the team is critical to promoting our unique capabilities in AI-powered software and quantum navigation.

About the role:
Q-CTRL is looking for a hands-on Product Marketing Manager based in Sydney, Australia to develop and deploy product, growth and GTM campaigns. The role will report to our Head of Marketing.

As a Product Marketing Manager, you will have deep experience in product-led marketing within a high growth / cutting edge technology environment. You will have developed a strong set of skills to analyze market opportunities, create impactful product-marketing material and deploy go-to-market plans and activities that drive growth and brand outcomes. Your product marketing capabilities will span inbound audience development (research, product definition and testing) to GTM execution (narrative, content and campaign execution) and finally outbound customer engagement (sales enablement, customer success and communications). These should be grounded in a strong understanding of how product marketing works with other teams (Product, Sales, Engineering, Design and more) to deliver on an ambitious product marketing roadmap. Storytelling will be at the heart of what you do, telling a compelling narrative across our audiences and products, simplifying complex concepts and creating content that brings our world-changing technology to life.

We are looking for a proven technology marketing manager who loves rolling up their sleeves, making things happen, and helping emerging and fast growing companies like us stand out in a crowded, rapidly growing early market like Quantum Computing and Quantum Sensing.

What you’ll be doing:

• Manage Product Marketing efforts at Q-CTRL. Partner with Sales and Product teams in aligning roadmaps, conducting market research and implementing new strategies based on findings.
• Tell our product story and formulate a product marketing roadmap that outlines engagement and touchpoint opportunities with customers.
• Communicate the vision and value of new and existing products to sales teams and develop assets and collateral that facilitate the sales process.
  Creating product marketing assets that support brand and communications objectives.
• Develop GTM launch strategies that establish value proposition, launch narrative, collateral, channel plan and media mix.
• Deploy campaigns focused on new and existing products, determining ideal customer segments, creating high impact assets and measuring success.
• Analyze and continuously improve campaign performance in order to meet strategic business objectives.
• Be part of the team that develops and implements promotional, lead generation, and lead nurturing programs.
• Translate high-level strategies into actionable, ambitious, yet attainable plans. Develop, plan, and manage marketing activity inline with campaign budgets.
• Create advertising material including PR, print, digital, social media, videos, posts and interactive assets.
• Lead, design and develop conference campaigns that showcase new products to potential customers, key stakeholders and business partners.
• Engage agencies, freelancers and internal teams to develop assets for individual products and markets.
• Develop relevant metrics and track performance in campaigns, events, and other initiatives.

Ideally you'll have:

• 5+ years of work experience in product marketing or technology marketing with specific experience managing key product marketing functions: Customer Research, GTM, Digital Marketing, Social Media and Events/PR.
• Demonstrable experience designing and implementing successful Marketing campaigns. Solid knowledge of SEO, CRM (Salesforce), web analytics, and digital marketing best practices.
• A background in deep tech/HPC or related high tech software with exposure to both B2B and B2C markets is preferred.
• You are the voice of the customer, understanding how our products deliver value to them and maximise their own capabilities.
• Leveraging this knowledge to; deliver results, pursue and convert leads, accelerate sales cycles, and expand and strengthen our brand presence.
• Strategic and biased toward action, a great collaborator who never stops pushing towards clarity and delivery of our products’ value.
• Someone who perseveres and never hesitates to roll up their sleeves and tackle something hands-on.
• Detail-oriented with a focus on always delivering the highest-quality content
• Outcome-focused, Marketing helps to drive sales - the Product Marketing Manager has a crucial role to play in enabling the sales team to succeed.
• Data-driven, Product marketing is built on insights, insights are built on data. Utilize marketing analytics to leverage whatever data is available to create impactful marketing campaigns.

About Q-CTRL

Q-CTRL is the global leader in AI-powered quantum control infrastructure software. We build the tools that make quantum technology useful, solving the hardest challenges in quantum computing and quantum sensing to deliver real-world impact.

Founded in 2017, we operate globally with offices in Sydney, Los Angeles, San Francisco, Huntsville, Berlin, and Oxford. Our teams bring together technical and multi-disciplinary expertise across the product lifecycle, and we’re hiring talent to help scale every part of the business. We work quickly to turn cutting-edge science into deployable technology.

In 2024 we raised US$113 million in Series B funding, the largest aggregate investment for a quantum software company. Six months later we delivered the first commercial quantum advantage with Ironstone Opal, our field-validated quantum navigation solution for defense and industry.

At Q-CTRL, we prioritize outcomes over hours. We offer flexibility, equity potential, and competitive benefits that reflect our high-performance culture. If you’re ready to help shape the future of quantum, we’d love to hear from you!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.