GovTech Product Marketing Lead

Objective Corporation; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Objective Corporation in Sydney is seeking a driven Product Marketing Manager to lead market analysis, develop GTM plans, and position AI solutions for government customers.

You will translate complex tech into customer value, create marketing assets, coordinate product launches, and work with product, sales and corporate marketing to drive demand and revenue. The role also emphasizes field campaigns, partnerships, and an active online presence to engage buyers.

Qualifications

• 5-7 years of experience in SaaS Product Marketing.
• Experience developing creative and effective marketing activities in B2B or B2G markets.
• Deep understanding of the buyer’s journey, both digital and physical.
• Ability to drive own work and take initiative for outcomes.
• Experience creating marketing assets and sales tools (videos, presentations, case studies, demos).
• Social media experience and applicability to enterprise markets.
• SEO and digital sales strategies are beneficial.
• Excellent verbal and written communication skills.
• Knowledge of industry drivers and marketing best practices.
• Marketing degree or equivalent; Product Alliance Certifications desirable.

Responsibilities

• Lead market analysis to guide product marketing strategies and positioning.
• Develop go-to-market plans and lead generation aligned with business goals.
• Produce annual and quarterly marketing plans with metrics.
• Create clear product positioning and messaging, updating as needed.
• Translate technical features into customer benefits and ensure consistent messaging.
• Oversee content writing for brochures, case studies, videos, blogs, and campaigns.
• Provide market intelligence to sales, product, and corporate marketing.
• Coordinate cross-functional launches and campaigns with product and sales teams.
• Plan field events and partnerships to support strategic priorities.
• Develop demand generation programs and collaborate with field marketing.
• Enhance social media and website presence to enable self-serve information.
• Equip sales with tools (presentations, battle cards, demos) and training.
• Deliver product training to ensure understanding of value proposition.
• Manage lead processes and reporting for products and lines of business.

Skills

SaaS product marketing

Marketing strategy

Content creation

Sales enablement

Digital marketing

Education

Marketing degree or related

Job description

Objective Corporation in Sydney is seeking a driven Product Marketing Manager to lead market analysis, develop GTM plans, and position AI solutions for government customers.

You will translate complex tech into customer value, create marketing assets, coordinate product launches, and work with product, sales and corporate marketing to drive demand and revenue. The role also emphasizes field campaigns, partnerships, and an active online presence to engage buyers.