Product Marketing Manager – Industrial Solutions

Forge Group; Gosford; On-site; AUD 120,000 - 170,000; Full time

Job summary

Forge Group seeks a commercially minded Product Marketing Manager to support engineering, industrial automation, electrical infrastructure, manufacturing and integrated project delivery. Reporting to the Head of Brand & Commercial Strategy, you will blend practical marketing with product strategy, campaign delivery and continuous improvement initiatives.

You will lead product marketing plans, maintain a robust portfolio, gather market insights and develop differentiated value propositions to

Qualifications

• Product marketing, solutions marketing or commercial marketing experience in engineering, manufacturing, construction, infrastructure, industrial technology or a technical B2B environment.
• Demonstrated experience developing positioning, value propositions, go-to-market plans, launch programmes and sales-enablement content.

Responsibilities

• Product & Solutions Strategy: Develop marketing plans aligned to Forge priorities and growth objectives.
• Portfolio Definition: Maintain a clear portfolio of products, solutions and priority market offers.
• Customer & Market Insight: Gather and interpret market insights to identify opportunities.
• Positioning & Value Propositions: Create differentiated messaging for technical products and solutions.
• Go-to-Market Planning: Build launch plans including channels, content, sales readiness and budget.

Skills

Product marketing

Go-to-market planning

Brand messaging

Sales enablement content

Campaign planning

Stakeholder management

CRM familiarity

Marketing analytics

Microsoft 365 tools

Education

Marketing or related degree

Tools

CRM

Marketing automation

Analytics tools

CMS / web content

Microsoft 365

Job description

Product Marketing Manager – Industrial Solutions

Built from capabilities developed within one of Australia’s largest privately owned manufacturing groups, FORGE exists to support the future of Australian industry. Backed by decades of hands-on industry experience, FORGE delivers connected capability across engineering, electrical, automation, manufacturing and construction, providing clients with one trusted partner from concept through to completion.

About the Role

Forge Group is seeking a commercially minded Product Marketing Manager to support our specialist businesses across engineering, industrial automation, electrical infrastructure, manufacturing and integrated project delivery. Reporting to the Head of Brand & Commercial Strategy, this role will help implement, maintain and continuously improve our product and solutions marketing capability, ensuring differentiated commercial propositions and stronger market engagement across the group. You will combine practical, commercially minded marketing engagement with product strategy, campaign delivery and continuous improvement initiatives.

Key responsibilities will include:

Product & Solutions Strategy - Developing product and solutions marketing plans aligned to Forge priorities, business unit growth objectives and target sectors

Portfolio Definition - Structuring and maintaining a clear portfolio of products, solutions, applications and priority market offers across Forge and its specialist businesses

Customer & Market Insight - Gathering and interpreting customer, competitor, sector and channel insight to identify unmet needs, market opportunities and proposition gaps

Positioning & Value Propositions - Creating differentiated positioning, value propositions, proof points and messaging for technical products, integrated solutions and specialist capabilities

Go-to-Market Planning - Building practical launch and activation plans covering target customers, channels, content, sales readiness, timing, responsibilities, budget and success measures

Technical Content & Collateral - Developing product sheets, capability content, application stories, case studies, presentations, website copy, campaign assets and tender-ready sales tools

Sales Enablement - Equipping sales and business development teams with clear talk tracks, customer-facing tools, objection handling and opportunity-specific content

Campaign Delivery - Planning and executing targeted B2B campaigns across digital, direct, event, account-based and industry channels, coordinating internal and external delivery partners

Launch & Lifecycle Management - Coordinating product and solution launches, monitoring market response, maintaining content currency and recommending improvements, consolidation or retirement

Cross-Functional Coordination - Working with engineering, operations, sales and commercial leaders to validate claims, capture technical evidence and ensure offers are deliverable and commercially sound

Brand Governance - Applying Forge brand architecture and messaging consistently while preserving the credibility and specialist identities of individual businesses

Performance & Reporting - Defining and reporting KPIs that connect marketing activity to market engagement, pipeline contribution, opportunity progression and commercial outcomes

About You

To be successful in this role, you will have:

Product marketing, solutions marketing or commercial marketing experience in engineering, manufacturing, construction, infrastructure, industrial technology or a comparable technical B2B environment

Demonstrated experience developing positioning, value propositions, go-to-market plans, launch programmes and sales-enablement content

The ability to understand technical products and integrated solutions, challenge assumptions and translate detail into accurate, compelling commercial language

Working knowledge of customer research, competitor analysis, segmentation, account-based marketing, campaign planning and performance reporting

Commercial judgement, including the ability to prioritise opportunities, understand buying processes and connect marketing activity to pipeline and revenue outcomes

Strong writing, presentation and stakeholder-management skills, with confidence working across senior leadership, sales, engineering and operations

Hands-on capability with common CRM, marketing automation, analytics, web content and Microsoft 365 tools

The ability to manage multiple workstreams, maintain quality and deliver in a fast-moving, multi-business environment

A degree in Marketing, Business, Commerce, Engineering or a related discipline is preferred; relevant product marketing, digital marketing or project management qualifications will be highly regarded

A current NSW Driver Licence, with a willingness to travel to other Forge locations, customer sites and industry events as required

This is a full-time, newly created position within Forge's Brand & Commercial Strategy team, offering the opportunity to build a product and solutions marketing capability from the ground up across a genuinely diverse industrial group. You will need to be motivated and comfortable building structure where processes, portfolio definitions and market narratives are still evolving. Attention to detail and the highest quality workmanship are paramount.