Marketing Manager

Industroquip Safety & Signage; Rutherford; On-site; AUD 65,000 - 95,000; Part time

Job summary

Industro, a Rutherford-based business, seeks an experienced Marketing Manager to take ownership of planning and coordinating marketing activities. This part-time role fits someone who can work independently, set direction, and build systems to keep marketing moving.

You will lead the marketing calendar, collateral library, EDM programs, social channels, content planning and campaigns while supporting sales growth and brand consistency across Australia.

Qualifications

• Senior marketing experience required.
• Proven ability to structure a marketing function.
• Experience with EDM and social channels.
• B2B/industrial marketing experience preferred.

Responsibilities

• Marketing Planning & Organisation - Build and maintain a clear marketing calendar covering campaigns, product launches, promotions, social media, EDMs and other marketing activity.
• Marketing Collateral - Organise and maintain library of brochures, catalogues, flyers, product sheets, presentations, digital assets.
• EDM & Email Marketing - Develop and manage a structured EDM program, including segmentation, content coordination, scheduling and review.
• Social Media Management - Plan and coordinate activity across LinkedIn, Facebook and Instagram, aligned with brand.
• Content Planning - Develop forward content calendar and coordinate creation of product/customer content.
• Campaign Management - Coordinate campaigns from idea to execution, ensuring deadlines and completion.
• Sales Support - Provide collateral and marketing support to grow accounts and win new business.
• Marketing Systems & Processes - Establish repeatable processes, templates, schedules and workflows.
• Supplier & Product Marketing - Coordinate marketing around suppliers and new products.
• Performance & Reporting - Maintain scorecard and review effectiveness.

Skills

Marketing management

Strategic planning

Campaign management

EDM marketing

Social media management

Content planning

Independent work

Sales alignment

Education

Bachelor's degree in marketing or equivalent

Tools

LinkedIn

Facebook

Instagram

Email marketing tools

Job description

Industroquip Safety & Signage - Rutherford NSW

Industro is looking for an experienced Marketing Manager to take ownership of the organisation, planning and coordination of our marketing activities.

This role would suit an experienced Marketing Manager who has previously managed marketing for a growing business but is now looking for a flexible, part-time position.

We aren't looking for someone who needs to be told what to do each week. We want someone who can come into the business, understand where we are heading, organise our marketing function and build the systems and rhythm that keep it moving.

Your primary objective will be simple:

Get our marketing organised, systemised and consistently executed.

Key Responsibilities

You will take ownership of:

• Marketing Planning & Organisation - Build and maintain a clear marketing calendar covering campaigns, product launches, promotions, social media, EDMs and other marketing activity.
• Marketing Collateral - Organise and maintain our library of brochures, catalogues, flyers, product sheets, presentations, digital assets, photography and other sales and marketing collateral.
• EDM & Email Marketing - Develop and manage a structured EDM program, including campaign planning, customer segmentation, content coordination, scheduling and performance review.
• Social Media Management - Plan and coordinate consistent activity across LinkedIn, Facebook and Instagram, ensuring content is relevant, professional and aligned with the Industro brand.
• Content Planning - Develop a forward content calendar and coordinate the creation of product, customer, project, educational and company content.
• Campaign Management - Coordinate marketing campaigns from idea through to execution, ensuring deadlines are met and activities actually get completed.
• Sales Support - Work closely with the sales team to ensure they have the collateral, campaigns, product information and marketing support required to grow accounts and win new business.
• Marketing Systems & Processes - Establish repeatable processes, templates, schedules and workflows so that marketing becomes a well-organised function rather than a collection of ad-hoc activities.
• Supplier & Product Marketing - Coordinate marketing around key suppliers, new products, product categories and strategic opportunities.
• Performance & Reporting - Maintain a simple marketing scorecard and regularly review what is being produced, what is working and what needs improvement.

What We're Looking For

This is not an entry-level marketing position.

We are looking for someone who has previously worked as a Marketing Manager or in a similar senior marketing role and understands how to organise and run a marketing function.

The right person will be:

• Highly organised and able to bring structure to multiple marketing activities
• Proactive and comfortable taking ownership
• Experienced in managing marketing calendars and campaigns
• Experienced with EDM/email marketing programs
• Experienced managing LinkedIn, Facebook and Instagram
• Experienced organising marketing collateral and digital assets
• Comfortable coordinating designers, photographers, agencies or other external resources where required
• Commercially minded and understands that marketing ultimately needs to support sales and business growth
• Able to work independently without requiring constant direction
• Strong at following through and getting things completed

Experience in B2B, industrial, construction, infrastructure, trade or distribution marketing would be highly regarded.

About Industro

Industro supplies site safety, signage, PPE and infrastructure products to businesses across Australia.

We are a growing organisation with ambitious plans for the years ahead. Our promise to our customers is to be Fast, Friendly and Flexible, and we want our marketing to reflect the same energy.

This is an opportunity for an experienced marketer to have genuine ownership and influence over how a growing Australian business builds its marketing function.