Digital Marketing & Communications Coordinator

Forge Group; Gosford; On-site; AUD 70,000 - 90,000; Full time

Job summary

Forge Group seeks a digitally minded Digital Marketing & Communications Coordinator to own day-to-day execution and performance of digital channels. Reporting to the Head of Brand & Commercial Strategy, this role manages website content, email CRM, social media and campaign delivery, while supporting a broader digital ecosystem.

You will drive content publishing, performance monitoring and optimisation, and collaborate with partners to create a future-ready digital presence for Australia’s Forge

Qualifications

• Degree in Marketing, Communications or related discipline.
• Proven experience delivering digital marketing strategies and campaigns, including paid campaigns.
• Confidence managing digital channels independently with attention to detail.

Responsibilities

• Own day-to-day management and performance of website content, email marketing, CRM communications and social media.
• Lead the execution of digital campaigns across channels, managing timelines and assets.
• Manage website content updates, product uploads and campaign landing pages with internal/external partners.
• Execute email marketing campaigns end-to-end including build, schedule, deploy and report.
• Publish digital content across channels and ensure messaging aligns with brand guidelines.
• Monitor performance across email, website engagement and social channels and suggest optimisations.
• Support rebuild and evolution of Forge website and AI-enabled marketing tools.
• Manage digital marketing calendar and coordinating with stakeholders for smooth execution.

Skills

Digital marketing

Campaign management

Paid campaigns

Social media management

Website/content management

Education

Bachelor's degree in Marketing or Communications

Tools

CRM software

CMS

Email marketing tools

Analytics tools

Job description

Digital Marketing & Communications Coordinator

Built from capabilities developed within one of Australia's largest privately owned manufacturing groups, FORGE exists to support the future of Australian industry. Backed by decades of hands-on industry experience, FORGE delivers connected capability across engineering, electrical, automation, manufacturing and construction, providing clients with one trusted partner from concept through to completion.

About the Role

Forge Group is seeking a digitally minded Digital Marketing & Communications Coordinator to own the day-to-day execution and performance of our digital marketing channels. Reporting to the Head of Brand & Commercial Strategy, this role is responsible for managing digital channels end-to-end, coordinating campaign delivery and contributing to the continuous improvement of digital performance - while also supporting the build-out of Forge's broader digital ecosystem, including AI-enabled marketing tools, interactive product visualisation and industry collaboration platforms that strengthen brand authority and engagement across engineering, industrial automation, electrical infrastructure, manufacturing and construction.

Key responsibilities will include:

Digital Channel Ownership - Owning the day-to-day management and performance of website content, email marketing and CRM communications, and social media, ensuring every channel is up to date, aligned to campaign activity and consistent with brand guidelines

Campaign Execution & Coordination - Leading the execution of digital campaigns across all channels, translating campaign briefs into coordinated activity and managing timelines, assets and publishing schedules so campaigns land on time, on brand and across all required touchpoints

Website & Digital Platform Management - Managing website content updates, product uploads and campaign landing pages, coordinating external developers or suppliers where required, and identifying opportunities to improve navigation, content clarity and conversion

CRM & Email Marketing - Owning the execution of email marketing campaigns end-to-end - build, schedule, deploy and report - and supporting audience segmentation, lead nurturing and customer communication journeys

Content & Communications Delivery - Managing digital content publishing across channels and working with the Head of Brand & Commercial Strategy to implement approved messaging frameworks, ensuring consistency of tone and visual execution

Performance Monitoring & Optimisation - Monitoring performance across email, website engagement and social channels, identifying trends and suggesting practical improvements to timing, format and content

Digital Ecosystem Development - Supporting the rebuild and ongoing evolution of the Forge website, and helping implement AI-enabled marketing capabilities, digital product visualisation tools and a presence on industry collaboration and specification platforms

Campaign & Workflow Management - Managing the digital marketing calendar and publishing schedule and coordinating with the Head of Brand & Commercial Strategy and creative delivery partners to ensure smooth execution across all stakeholders

About You

To be successful in this role, you will have:

A degree in Marketing, Communications or a related discipline

Proven experience delivering digital marketing strategies and campaigns, including running and optimising paid digital campaigns

Confidence managing digital channels - website, email/CRM and social - independently, with strong attention to detail and a focus on quality

The ability to prioritise and manage multiple campaigns in a fast-paced, multi-stakeholder environment

A proactive, ownership mindset, with the initiative to identify and solve execution issues as they arise

Excellent written and verbal communication skills, and the organisational and time-management skills to deliver high-quality work to deadline

Working knowledge of digital analytics and performance reporting to support data-driven optimisation

This is a hands-on digital marketing role within Forge's Brand & Commercial Strategy team, offering genuine ownership over execution - you'll have direct control over delivery and be able to see the impact of your work across Forge's digital channels. Working alongside the Head of Brand & Commercial Strategy and creative delivery partners, you'll help build a future-ready digital presence for one of Australia's largest privately owned manufacturing groups. Attention to detail and the highest quality workmanship are paramount.