Marketing Manager - Growth and Brand

Allied Pumps; Western Australia; On-site; AUD 90,000 - 120,000; Full time

Job summary

Allied Pumps is seeking a Marketing Manager based in Australia to lead its marketing function. This role is both hands-on and strategic, as you will develop a results-driven marketing strategy while managing a small team and working closely with sales. Ideal candidates will have proven B2B marketing experience in industrial environments and a strong understanding of AI tools for marketing. The position offers an opportunity to shape the marketing function and contribute directly to business growth.

Qualifications

• Proven experience in B2B marketing, ideally in industrial, engineering, or project-based environments.
• Strong understanding of AI tools and their application in marketing.

Responsibilities

• Develop and execute a practical, results-driven marketing strategy aligned to growth targets.
• Drive qualified lead generation; support pipeline development across business units.
• Own and strengthen brand positioning.

Skills

B2B marketing experience

Familiarity with AI tools

Stakeholder engagement

Strong communication skills

Job description

At Allied Pumps, we design and deliver engineered pumping and water infrastructure solutions across mining, commercial, and industrial sectors.

We’ve been looking for a practical, commercially‑minded Marketing Manager to take ownership of our marketing function, bringing structure, clarity, and measurable impact.

This is not a purely strategic or abstract role. It’s a hands‑on leadership position where you’ll shape direction and deliver outcomes that directly support business growth.

What you’ll be doing:

• Develop and execute a practical, results‑driven marketing strategy aligned to growth targets
• Drive qualified lead generation and support pipeline development across business units
• Partner with Sales on tenders, key accounts, and campaigns
• Own and strengthen brand positioning, ensuring consistency and professionalism across all channels
• Leverage AI and modern marketing tools to improve efficiency, insights, and campaign performance
• Lead a small marketing team and manage external partners
• Improve the quality, consistency, and impact of all marketing collateral
• Establish and track clear, measurable KPIs (e.g. lead conversion, campaign ROI, pipeline contribution)
• Continuously analyse performance and refine approach based on data

What we’re looking for:

• Proven experience in B2B marketing, ideally in industrial, engineering, or project‑based environments
• Demonstrated ability to balance creativity with practical execution
• Strong understanding of AI tools and their application in marketing (content, analytics, automation, etc.)
• Commercial mindset with a focus on outcomes, not just activity
• Experience working closely with Sales and operational teams
• Ability to operate effectively in a grounded, engineering‑led business
• Strong stakeholder engagement and communication skills
• Established, growing WA business with a strong reputation
• Opportunity to build on and shape the marketing function
• Direct impact on business growth and strategy
• Work closely with leadership and key stakeholders
• Long‑term career growth as the function and business scales