Product Marketing Manager

Mills Recruitment; Canning; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Growth opportunities

Collaborative team

Exposure to mining and defense sectors

Western Australian employer

Job summary

Mills Recruitment is advertising for a Product Marketing Manager to lead digital marketing for a Western Australian engineering group, focusing on how products are positioned and found online across mining, resources and defense sectors.

You will own campaign planning, HubSpot workflows, content creation and sales enablement, working with design and engineering to convert complex products into clear, persuasive messages and drive qualified leads.

Qualifications

• Around 4-7 years in B2B product or digital marketing, ideally in manufacturing, industrial supply, mining services or engineering.
• Strong hands-on HubSpot skills; certification is an advantage.
• Solid knowledge of SEO, email, LinkedIn and Google Analytics.

Responsibilities

• Develop positioning and messaging for the product brands and standard ranges.
• Plan and run digital campaigns across email, LinkedIn, search and the website.
• Manage HubSpot day to day, including forms, email workflows, lead scoring and reporting.
• Create product pages, datasheets, case studies and launch content.
• Equip the sales team with the material they need and pass on qualified leads.
• Report on traffic, leads and pipeline, and adjust campaigns to improve them.

Skills

B2B marketing

Digital marketing

Data-driven

Clear writer

Tools

HubSpot

Google Analytics

Job description

A well-established Western Australian engineering and fabrication group is looking for a Product Marketing Manager to lead its digital marketing. The business designs, engineers and manufactures custom safety and maintenance solutions and a range of standard products for major mining, resources and Defense customers across Australia.

The role

You’ll own how the company's products are positioned, launched and found online. You will:

• Develop positioning and messaging for the product brands and standard ranges
• Plan and run digital campaigns across email, LinkedIn, search and the website
• Manage HubSpot day to day, including forms, email workflows, lead scoring and reporting
• Create product pages, datasheets, case studies and launch content
• Equip the sales team with the material they need and pass on qualified leads
• Report on traffic, leads and pipeline, and adjust campaigns to improve them

About you

• Around 4-7 years in B2B product or digital marketing, ideally in manufacturing, industrial supply, mining services or engineering
• Strong hands-on HubSpot skills; certification is an advantage
• Solid knowledge of SEO, email, LinkedIn and Google Analytics
• Clear writer who can turn technical products into simple, persuasive messages
• Data-driven and keen to work closely with sales, design and engineering

Why join

• Own the digital marketing for a growing Western Australian manufacturer
• Promote products that are used by some of Australia's biggest resource and Defense customers
• Work alongside in-house design, engineering and R&D teams
• [Add benefits and package details once confirmed]

Please note:

applicants must have full, unrestricted work rights for Australia. Only candidates who meet this requirement will be considered.