Full-Stack Digital Marketing & Web Development Lead

Quarry Hill PE Pty Ltd; City of Brisbane; Hybrid; AUD 140,000 - 210,000; Full time

Job summary

Quarry Hill Group seeks a senior digital marketing leader to scale defence, infrastructure and luxury ventures. You will own end-to-end digital growth, including lead gen, technical SEO, PPC, web development, and CRO.

You’ll work closely with the MD and CAD specialists from our Murarrie office, directing strategy across multiple brands. The role emphasizes 10+ years of B2B marketing in technical or industrial sectors, hands-on web skills, and a data-driven, AI-forward mindset.

Qualifications

• 10+ years in B2B digital marketing or complex product marketing.
• Strong front-end development basics (HTML/CSS/JS) and CMS familiarity.
• Meticulous with tracking, product messaging, and measurement architecture.

Responsibilities

• Drive lead generation and growth through technical SEO, PPC, and CRO strategies.
• Lead web development, landing pages, and CMS optimization across platforms.
• Collaborate with CAD/product teams to align marketing with product strategy.
• Leverage AI tools for ad copy, analytics, and automation workflows.
• Monitor analytics and pivot campaigns based on data-driven insights.

Skills

Full-Stack Marketing

B2B Marketing

Technical SEO

PPC

Web Development

AI in Marketing

Education

Bachelor’s in Marketing/IT

Tools

GA4

GTM

WordPress

Webflow

CMS

Job description

Quarry Hill Group is a privately owned group of companies with interests spanning Defence, Infrastructure, Industrial Property Development, and Luxury Accommodation. Our core Defence and Infrastructure brands are long-established leaders with substantial ongoing sales pipelines servicing Tier-1 clients.

We work directly with our Owner and Managing Director to grow each entity. We operate with an agile, high-velocity mindset pivoting fast, acting decisively, and embedding AI across all business functions to maintain an aggressive market lead.

The Role

Around 95% of your focus will be dedicated to scaling our established Defence and Industrial technology brands driving lead generation, technical SEO, precision PPC campaigns, hands‑on web development, and CRO. You will also provide strategic marketing direction across our commercial property and luxury resort ventures as needed.

Working directly alongside the Managing Director and in-house CAD Product Specialists out of our Murarrie office, you will own the end‑to‑end digital growth strategy, web platforms, and campaign execution.

Key Responsibilities

• PPC & Large Budget Management: Own, optimize, and scale substantial PPC ad budgets (Google Ads, Bing, Meta, LinkedIn) with strict ROAS/CPA tracking.

• Hands-On Web Development & CMS Management: Build, maintain, and optimize responsive web pages, landing pages, and CMS architectures (WordPress, Webflow, or custom platforms) to ensure fast load times, flawless responsiveness, and exact technical specification accuracy.

• Technical SEO & Technical Precision: Drive deep technical SEO, schema markup, site structure, and content strategies tailored to highly technical, niche industrial and defence buyer personas.

• 3D Web Configurator Integration: Collaborate directly with our CAD team to integrate 3D parametric models, realistic renders, and interactive product configurators into our digital web properties.

• UX & Conversion Rate Optimization (CRO): Test and refine user journeys, technical product datasheets, and lead capture funnels for maximum conversion efficiency.

• AI Adoption & Edge-Pushing: Systematically leverage AI across ad copywriting, coding assistance, predictive analytics, market research, and automation workflows to outpace competitors.

• Data & Strategic Pivot: Monitor analytics relentlessly. Know precisely when to push successful campaigns and when to cut or pivot underperforming experiments.

About You

• 10+ Years Experience: Proven track record as a Full-Stack Digital Marketer with deep experience in B2B technical, industrial, or complex product marketing.

• Web Development Competency: Solid front-end web development skills (HTML, CSS, JavaScript, CMS platforms, landing page builders) with a strong grasp of modern web architecture.

• Technical & Precision Mindset: Exceptional attention to detail—you take pride in getting technical specs, product messaging, and tracking architecture 100% accurate.

• Mastery of Search & Performance: Expertise in technical SEO, Google Ads/PPC, Web Analytics (GA4, GTM), and CRO frameworks.

• AI-First Operator: High proficiency and natural curiosity in adopting AI software to streamline web coding, marketing operations, and campaign velocity.

• Defence & Tech Interest: Genuine curiosity about industrial technology, defence hardware, and infrastructure solutions.

• Desirable: Graphic design or UI layout skills (Adobe CS, Figma, Canva) to move quickly without waiting on external agencies.

Location, Workplace & Flexibility Setup

• Murarrie Facility: Modern office facility in Murarrie with free on-site parking and close proximity to public transport routes.

• Flexible Hybrid Model: Up to 2 days WFH per week, tailored around campaign launches, development cycles, and collaborative on-site requirements.

• High-Pace Commitment: Flexibility goes both ways critical product updates, website deployments, or campaign pushes will occasionally require extra hours and full on-site presence.

Applicants must have the right to work in Australia.