Digital Product Marketing Manager - B2B (Mining/Defense)

Mills Recruitment; Canning; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Growth opportunities

Collaborative team

Exposure to mining and defense sectors

Western Australian employer

Job summary

Mills Recruitment is advertising for a Product Marketing Manager to lead digital marketing for a Western Australian engineering group, focusing on how products are positioned and found online across mining, resources and defense sectors.

You will own campaign planning, HubSpot workflows, content creation and sales enablement, working with design and engineering to convert complex products into clear, persuasive messages and drive qualified leads.

Qualifications

• Around 4-7 years in B2B product or digital marketing, ideally in manufacturing, industrial supply, mining services or engineering.
• Strong hands-on HubSpot skills; certification is an advantage.
• Solid knowledge of SEO, email, LinkedIn and Google Analytics.

Responsibilities

• Develop positioning and messaging for the product brands and standard ranges.
• Plan and run digital campaigns across email, LinkedIn, search and the website.
• Manage HubSpot day to day, including forms, email workflows, lead scoring and reporting.
• Create product pages, datasheets, case studies and launch content.
• Equip the sales team with the material they need and pass on qualified leads.
• Report on traffic, leads and pipeline, and adjust campaigns to improve them.

Skills

B2B marketing

Digital marketing

Data-driven

Clear writer

Tools

HubSpot

Google Analytics

Job description

Mills Recruitment is advertising for a Product Marketing Manager to lead digital marketing for a Western Australian engineering group, focusing on how products are positioned and found online across mining, resources and defense sectors.

You will own campaign planning, HubSpot workflows, content creation and sales enablement, working with design and engineering to convert complex products into clear, persuasive messages and drive qualified leads.