Growth-Driven Product Marketing Lead

Telstra; Melbourne; On-site; AUD 150,000 - 190,000; Full time

Job summary

Telstra seeks a Product Marketing Lead to shape and execute marketing strategy across key segments, products and services in Australia. You will influence senior stakeholders across Segment, Product, Channel, Data, Marketing and Finance, champion customer needs, competitive dynamics and market opportunities, and drive marketing-led growth across the customer lifecycle.

Balancing strategic leadership with execution, you will lead launches, demand generation, onboarding and retention programs,

Qualifications

• Extensive experience leading Product Marketing and GTM strategies.
• Proven ability to drive acquisition, adoption and revenue growth.
• Strong cross-functional collaboration and stakeholder management.

Responsibilities

• Lead product marketing strategy for Telstra's key segments, products and services, delivering integrated marketing plans that drive acquisition, engagement, adoption, retention and growth.
• Marketing proposition positioning and messaging, ensuring customer propositions are differentiated, customer-centric and aligned with commercial objectives.
• Develop deep audience, customer and market understanding, leveraging insights to identify opportunities, shape strategy and improve outcomes.
• Lead marketing program initiatives for product launches, proposition enhancements and growth initiatives, aligning audience strategy, channels, content, media and communications.
• Drive demand generation and growth marketing programs that increase awareness, consideration, customer acquisition and adoption across priority segments.
• Support lifecycle marketing strategy across onboarding, engagement, adoption, retention and advocacy, optimising communications and journeys to maximise long-term value.
• Establish performance measurement frameworks and lead optimisation using insights to improve effectiveness and growth.
• Cross-functional collaboration and experimentation, leveraging AI, analytics and test-and-learn practices to unlock new growth opportunities.

Skills

Product Marketing

Go-to-Market

Growth Marketing

Lifecycle Marketing

Data-driven

Tools

AI platforms

Analytics tools

Marketing tech

Job description

Telstra seeks a Product Marketing Lead to shape and execute marketing strategy across key segments, products and services in Australia. You will influence senior stakeholders across Segment, Product, Channel, Data, Marketing and Finance, champion customer needs, competitive dynamics and market opportunities, and drive marketing-led growth across the customer lifecycle.

Balancing strategic leadership with execution, you will lead launches, demand generation, onboarding and retention programs,