Product Coordinator Cellar 1849 & Websites

Hill-Smith Family Estates; Adelaide; On-site; AUD 60,000 - 80,000; Full time

Job summary

Hill-Smith Family Estates in Adelaide CBD is seeking a Product Coordinator for Cellar 1849 & Websites to lead content across our websites, email marketing, social media and e-commerce. You’ll work closely with the Product Manager Cellar 1849 to ensure content is accurate, on-brand and customer-focused.

As the key coordinator for C1849 channels, you’ll manage calendars, publish content, deploy email campaigns via Salesforce Marketing Cloud and monitor performance to improve engagement.

Qualifications

• Digital marketing professional with content creation skills.
• Experience across email, website and social media channels.
• Attention to detail and brand-consistent content delivery.

Responsibilities

• Create, edit and publish content across email, website and social media, ensuring a consistent brand voice.
• Build, test, schedule and deploy email campaigns through Salesforce Marketing Cloud, with segmentation and personalisation.
• Manage content, campaign and email calendars for timely delivery of digital marketing initiatives.
• Coordinate website, email and social media execution with product launches and promotions.
• Schedule and publish content on Meta, LinkedIn and YouTube, repurposing content for multiple audiences.
• Monitor campaign and content performance and provide insights to improve engagement.
• Manage digital product content and e-merchandising (imagery, descriptions, SKUs).
• Maintain website accuracy and support SEO best practices.

Skills

Content creation

Email marketing

Campaign management

Social media

Analytics

Tools

Salesforce Marketing Cloud

Adobe Creative Suite

Google Analytics

Microsoft Office

Job description

Product Coordinator Cellar 1849 & Websites

About the role

Based in Adelaide CBD and reporting to the Product Manager Cellar 1849 (C1849), In this hands-on digital marketing role, you'll be responsible for delivering engaging content and campaigns across our websites, email marketing, social media and e-commerce platforms.

Acting as the key coordinator for C1849, including our Staff, Family & Friends and Trade Portal channels, you'll help bring our omni-channel customer strategy to life while ensuring content remains accurate, on-brand and customer-focused.

Key tasks include

• Create, edit and publish engaging content across email, website and social media channels, ensuring a consistent brand voice.
• Build, test, schedule and deploy email campaigns through Salesforce Marketing Cloud, supporting segmentation and personalisation activities.
• Manage content, campaign and email calendars to ensure timely delivery of digital marketing initiatives.
• Coordinate website, email and social media execution in line with product launches, promotions and marketing campaigns.
• Schedule and publish content across Meta Business Suite, LinkedIn and YouTube, repurposing content for multiple audiences and channels.
• Monitor campaign and content performance, providing insights and recommendations to improve engagement and effectiveness.
• Manage digital product content and e-merchandising, including product imagery, descriptions, SKU information and online merchandising updates.
• Maintain website accuracy, support SEO best practices and identify content gaps to enhance the customer experience.

About you

We're looking for a digitally savvy marketing professional with a passion for creating engaging content and delivering great customer experiences. You'll bring strong writing skills, excellent attention to detail and experience working across digital channels, including social media, email marketing and website content. Experience with tools such as Google Analytics, Adobe Creative Suite and Microsoft Office will help you hit the ground running.

Exposure to Salesforce Marketing Cloud or CRM platforms, SEO and working across multiple brands will be highly regarded. A background in wine, FMCG, retail or hospitality is advantageous, but most importantly, you'll be a collaborative team player who enjoys working across functions, managing competing priorities and staying on top of the latest digital trends.

What's in it for you?

• Competitive salary, wine allowance and car parking provided.
• Flexible working arrangements on offer and a family-owned company with an inclusive culture.
• A family-owned business a culture focused on teamwork, innovation and growth.