Digital Marketing Executive

Australian Vintage Limited; Inner West; Hybrid; AUD 65,000 - 75,000; Full time

Benefits offered by this job

Work from Anywhere

Birthday leave

Parental leave 26 weeks

Education support

Mental health and wellbeing training

Sabbaticals and career breaks

Job summary

Australian Vintage is seeking a Digital Marketing Executive to bring our consumer wine brands to life across e-commerce, email, social media and content. Based in Balmain, you’ll work flexibly across the office and remotely, collaborating with Brand, Sales, agencies and creators.

You’ll drive campaigns, influencer activations and product launches, while staying on top of digital trends and performance metrics for multiple brands.

Qualifications

• 1–2 years of digital marketing, e-commerce, or social media experience.
• Marketing qualification preferred but not essential.
• Hands-on with Shopify, Klaviyo, Meta, GA, Salesforce or Canva.
• Proactive, organised, able to manage multiple brands.
• Creative and curious with interest in digital marketing and consumer trends.

Responsibilities

• Support day-to-day e-commerce operations across four brand websites and wine clubs.
• Own email marketing from planning to performance reporting.
• Manage organic social media: planning, publishing, community management.
• Coordinate creator/influencer activity, including outreach and product seeding.
• Develop briefs and support content creation with teams and partners, including photo shoots.
• Manage product content across brand and retailer platforms, including launches.
• Assist website updates, campaigns, activations, events and partnerships.

Skills

Digital marketing

E-commerce

Social media

Email marketing

Content creation

Education

Marketing qualification

Tools

Shopify

Klaviyo

Meta (Facebook)

Google Analytics

Salesforce

Canva

Job description

Values-driven culture and flexible work environment

Competitive benefits offering, including 26 weeks of paid primary carer parental leave, and Birthday Leave!

ASX listed, global wine business

About Australian Vintage:

At Australian Vintage we create wines that delight and inspire consumers around the world. With a strong winemaking heritage and a portfolio of recognised brands including McGuigan, Tempus Two, Nepenthe, Barossa Valley Wine Co, Lemsecco and Poco Vino, our products are enjoyed in more than 40 countries.

Consumer-led innovation is at the heart of our approach, from emerging varietals and NoLo wines to RTDs and new packaging formats that respond to changing tastes and drinking occasions.

We’re committed to making good wine that truly is good, guided by our sustainability pillars of Thriving People, Nature Nurture and Meaningful Growth, and a focus on creating a positive impact for people and planet.

About the role:

We're looking for a curious and organised Digital Marketing Executive to help bring our consumer wine brands to life across e-commerce, email, social media and content. You'll be part of our Marketing team based in Balmain, working flexibly across the office and remotely, and working closely with Brand, Sales, agencies, creators and production partners.

From McGuigan's partnership as the Official Wine Partner of Cricket Australia to shaking up the wine category with bold, innovative brands like Poco Vino and Lemsecco, there's always something exciting happening across our portfolio. You'll be right in the thick of it, working on everything from e-commerce campaigns and influencer collaborations to product launches, social content and brand activations.

No two days will look the same, so it's a great opportunity for an early-career marketer who enjoys variety, stays across digital and social trends, and wants to build hands‑on experience across consumer marketing.

What you’ll do:

Reporting to the Digital & Shopper Activation Manager, your primary duties will include:

Support day-to-day e-commerce operations across our four brand websites and wine clubs, including promotions, campaign execution and optimisation.

Own email marketing across key brands, from planning and execution through to optimisation and performance reporting.

Manage organic social media, including content planning, publishing and community management.

Coordinate creator and influencer activity, including outreach, product seeding and UGC.

Develop creative briefs and support content creation with internal teams, agencies and production partners, including photoshoots.

Manage how our products show up across brand and retailer platforms, keeping content, imagery and vintage changes accurate and supporting new product launches.

Support website updates, campaigns, activations, events and partnerships from planning through to execution.

Stay across consumer, digital and social trends and competitor activity, sharing insights and new ideas to keep our brands relevant.

Prepare wine samples and PR kits, manage sample room inventory, and help the Brand and PR/Comms teams with send‑outs and brand asset management.

What you’ll bring:

Around 1-2 years' experience in digital marketing, e-commerce, social media or a related role, ideally within FMCG, beverage or consumer brands.

A qualification in Marketing, Business, Communications or a related discipline is preferred but not essential.

Hands‑on experience with some of Shopify, Klaviyo, Meta, Google Analytics, Salesforce or Canva.

Proactive, organised and able to manage multiple brands and priorities in a fast‑paced environment.

Creative and curious, with a genuine interest in digital marketing, social media and consumer trends.

Strong attention to detail and communication skills, with confidence using data to inform decisions.

What we offer:

We're proud to offer a strong benefits package that we know can make a big difference to work life and life outside of work.

Primary carer parental leave offering 26 weeks paid leave

Loyalty leave

Work from Anywhere benefit, offering flexibility to work remotely

Birthday leave

Further education and study support

Mental health and wellbeing training and support

Options to purchase additional annual leave

Sabbaticals and career breaks

Continuation of superannuation while on paid and unpaid parental leave

Applications close Friday, 30 October.

To learn more about Australian Vintage, please visit our website at: https://www.australianvintage.com.au/