Digitial Marketing Manager

Elderton Wines; NURIOOTPA; On-site; AUD 60,000 - 75,000; Full time

Job summary

A family-owned winery is seeking a Digital Marketing Manager to lead their online presence and customer engagement strategy. The ideal candidate will have experience in digital marketing, eCommerce expertise with tools like Shopify and Klaviyo, and a flair for content creation. This role offers the opportunity to work in a creative environment at a respected winery in South Australia.

Qualifications

• Proven experience in digital marketing, ideally in wine, food, or lifestyle brands.
• Hands-on expertise with Shopify and Klaviyo.
• Strong analytical skills and a love of data-driven decisions.

Responsibilities

• Own and optimise our ecommerce experience via Shopify.
• Build and execute email marketing campaigns in Klaviyo.
• Manage customer journeys and segmentation across digital touchpoints.

Skills

Digital marketing

Shopify

Klaviyo

Content creation

Data analysis

Tools

Shopify

Klaviyo

Adobe products

Job description

Overview

Elderton Wines is looking for a creative and results-driven Digital Marketing Manager after a valued long-term member of staff left to lead our online presence and customer engagement strategy. If you're passionate about wine, storytelling, and digital innovation—and you know your way around Shopify, Klaviyo, and ideally Winehub—we want to hear from you.

Responsibilities

• Own and optimise our ecommerce experience via Shopify
• Build and execute email marketing campaigns in Klaviyo
• Manage customer journeys and segmentation across digital touchpoints
• Collaborate with our cellar door, events, and production teams to bring the Elderton story to life online
• Analyse performance metrics and turn insights into action
• Manage Instagram and Facebook social media profiles plus a few others
• Ideally you will also have a background in design and be familiar with Adobe products

Qualifications

• Proven experience in digital marketing, ideally in wine, food, or lifestyle brands
• Hands-on expertise with Shopify and Klaviyo (Winehub experience a bonus)
• A flair for content, copywriting, and visual storytelling
• Strong analytical skills and a love of data-driven decisions
• A collaborative spirit and a can-do attitude

Why Elderton?

We’re a family-owned winery with a global reputation and deep Barossa roots. You’ll join a passionate team that values creativity, quality, and connection—with our customers and each other.

Ready to Apply?

Send your CV and a short cover letter to [e-mail] by Friday 15 August 2026.

Role Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Wine & Spirits