E-Commerce Marketing & Content Coordinator

Global Shop Direct; Sydney; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

WFH Wednesdays

Job summary

Global Shop Direct is seeking an E-Commerce Marketing & Content Coordinator to grow our e-commerce channel from our North Sydney base. You will help launch products, craft website content, drive CRO initiatives and optimise the customer journey across campaigns and product pages.

You’ll collaborate with the E-Commerce Manager and wider marketing team to ensure accurate, high-standard campaigns, while continually seeking opportunities to improve conversion and customer experience.

Qualifications

• Strong copywriting, creative briefing and communication skills.
• Experience creating high-quality e-commerce product content.
• Highly organised with ability to manage multiple projects & checklists.

Responsibilities

• Create, update and manage website content, product pages and campaign landing pages to maximise sales.
• Transform product information, TVC messaging, packaging copy and supplier assets into compelling, conversion-focused content.
• Develop copy and write content briefs for designers, video editors, photographers and other suppliers for web assets.
• Manage content, offer change and page review processes. Edit and refine content to maximise its impact.

Skills

Copywriting

Content management

Project management

CMS platforms

Collaboration

Tools

Shopify

CMS

Job description

Can you tell the difference between a product page that looks impressive and one that genuinely drives sales?

Do you enjoy creating compelling content, offers and online experiences that help turn visitors into customers?

Are you highly organised, detail-oriented and passionate about creating great customer experiences?

We're looking for an E-Commerce Marketing & Content Coordinator to support the growth of Global Shop Direct's e-commerce channel.

This is an opportunity to work across product launches, website content, campaign readiness, CRO initiatives and customer journey optimisation, helping bring some of Australia's most recognised consumer brands to market.

You’ll work closely with our E-Commerce Manager and wider marketing team to ensure campaigns are launched accurately, efficiently and to a high standard, while continually looking for opportunities to improve customer experience and conversion performance.

ABOUT THE BUSINESS

Based in North Sydney, Global Shop Direct is one of Australia's leading Direct Response and As Seen On TV marketers, bringing innovative consumer products to market through television, e-commerce, social media and retail channels.

Operating since 2002, we have established ourselves as a leader in launching and scaling consumer brands across Australia and New Zealand.

With exciting growth initiatives ahead, including the launch of new brands and expanded social marketing investment, there has never been a more exciting time to join our team.

WHAT IS THE ROLE?

E-COMMERCE CONTENT & MERCHANDISING

• Create, update and manage website content, product pages and campaign landing pages to maximise sales
• Transform product information, TVC messaging, packaging copy and supplier assets into compelling, conversion-focused content
• Develop copy and write content briefs for designers, video editors photographers and other suppliers for web assets
• Manage content, offer change and page review processes. Edit and refine content to maximise its impact

COMMERCIAL CAMPAIGN MANAGEMENT

• Implement website merchandising, promotional updates, manage coupons, URLs and redirects for launches.
• Coordinate campaign readiness, launch requirements and go-live checks and help ensure campaigns are executed accurately and on time
• Coordinate offer, pricing and campaign communications, ensuring website updates, stakeholder alignment and cross-channel deployment requirements are implemented.
• Request, vet and coordinate campaign assets, supplier content and launch requirements
• Liaise with suppliers, photographers and internal stakeholders
• Support digital projects and new product launches

CRO & CUSTOMER JOURNEY SUPPORT

• Support CRO initiatives, testing programs and customer journey improvements
• Assist with website optimisation, product recommendations, upsells and cross-sell initiatives

REPORTING & INSIGHTS SUPPORT

• Assist with customer reviews, NPS, surveys and reporting
• Support campaign and website reporting
• Highlight customer trends, issues and opportunities

ELIGIBILITY

To be successful in this role you will:

• Have experience managing website content through CMS platforms
• Have strong copywriting, creative briefing and communication skills
• Have experience creating high-quality e-commerce product content
• Are highly organised and comfortable managing multiple projects & checklists simultaneously, always looking ahead to manage timelines effectively
• Have a strong attention to detail and take pride in delivering quality work
• Enjoy working in a fast-paced environment where no two days are the same
• Have a commercial mindset and understand how great content contributes to sales and conversion
• Be a proactive self-starter who can identify opportunities and take ownership of outcomes

DESIRABLE EXPERIENCE

• 3+ years' experience in E-Commerce, Digital Marketing or Marketing Coordination roles
• Experience working with CMS platforms (Shopify experience a plus)
• Experience within e-commerce, retail or consumer products
• Experience briefing designers, photographers or content suppliers
• Experience writing and editing compelling copy for DTC business
• Experience supporting CRO, or website optimisation or customer journey initiatives (ideal but not mandatory)
• Experience working with reporting

WHY CHOOSE THIS ROLE?

• Opportunity to play a key role in the growth of Global Shop Direct's e-commerce channel
• Work across a large variety of products, campaigns and launches
• Exposure to e-commerce, retail, DRTV and customer acquisition marketing
• Opportunity to develop your skills across CRO, customer experience and commercial campaign execution
• Test, learn and optimise culture where good ideas are encouraged and results matter
• North Sydney office location, surrounded by a collaborative and high-performing team
• 4 Days Work in Office (North Sydney Office) and 1 Day Work From Home (On Wednesdays)