PR & Marketing Manager AU/NZ

Acast; Sydney; On-site; AUD 110,000 - 170,000; Full time

Job summary

Acast in Sydney is seeking a creative, experienced PR professional to own and drive its communications strategy across Australia & New Zealand. You will lead strategic PR, executive thought leadership and hands-on editorial content creation to elevate the brand locally.

As the sole communications lead in the region, you will build strong relationships with media, manage press materials, and partner with global teams to position Acast as the authoritative voice on podcasting, digital audio, and

Qualifications

• 6+ years working in public relations, corporate communications, or a similar role.
• Strong network of media contacts across tech, advertising, entertainment, business, and podcasting.
• Proven ability to map PR strategies to business goals and measure impact.

Responsibilities

• Develop PR strategies aligned with business, brand, and growth objectives.
• Build and maintain relationships with journalists, editors, producers, and influencers.
• Generate earned media by crafting pitches and engaging relevant media.
• Manage press releases and announcements including partnerships and initiatives.
• Monitor trends and manage reputational communications.
• Measure coverage, sentiment and share of voice; report results to stakeholders.
• Localise global campaigns for the Australian market.

Skills

Public relations

Media relations

Strategic PR

Story pitching

Media training

Executive thought leadership

Job description

About Acast

Since 2014, Acast has been building the world’s most valuable podcast marketplace, creating the technology that connects podcast creators, advertisers, and listeners. Its marketplace spans more than 140,000 podcasts, 3,300 advertisers, and one billion quarterly listens. Crucially, those listens are monetized wherever they happen—across any podcast app or listening platform.

About Acast

Since 2014, Acast has been building the world’s most valuable podcast marketplace, creating the technology that connects podcast creators, advertisers, and listeners. Its marketplace spans more than 140,000 podcasts, 3,300 advertisers, and one billion quarterly listens. Crucially, those listens are monetized wherever they happen—across any podcast app or listening platform.

About The Role

Based in Sydney, but with a dotted line to Acast’s Global Comms & Brand team, this is a unique opportunity for a creative, experienced PR professional to own and drive Acast’s communications strategy across Australia & New Zealand.

As the sole communications lead in the region, this role covers a broad and dynamic scope, combining strategic PR, executive thought leadership, and hands‑on editorial content creation.

Your primary goal is to strengthen Acast’s reputation, generate high‑quality media coverage, and position Acast as the authoritative voice on podcasting, digital audio, the creator economy, and advertising among commercial partners, agencies, and creators in the local market.

What You'll Do

Strategic PR & Media Relations

• Developing and executing PR strategies aligned with Acast’s business, brand, and growth objectives.
• Building and maintaining strong relationships with journalists, editors, producers, and influencers across podcasting, media, advertising, technology, entertainment, and business.
• Generating earned media coverage by identifying newsworthy stories, developing targeted pitches, and proactively engaging relevant media.
• Managing press releases and company announcements, including research releases, product developments, commercial partnerships, and creator initiatives.
• Monitoring news and industry trends to identify reactive media opportunities and potential communications issues.
• Managing reputational communications, including responding appropriately to sensitive or fast‑moving media situations.
• Measuring PR performance, tracking coverage, reach, sentiment, and share of voice, and reporting results to stakeholders.
• Localising global campaigns and moments for the Australian market.

Thought Leadership & Hands‑On Comms Preparation

• Positioning Acast and its senior executives as industry authorities through interviews, opinion pieces, speaking opportunities, and commentary.
• Hands‑on preparation of briefing materials, talking points, and media training for Acast spokespeople ahead of interviews and public appearances.
• Working cross‑functionally with internal teams (marketing, sales, commercial, creative) to extract data, research, and insights for compelling PR stories.

Editorial Content, Social & Events

• Driving hands‑on content creation for social platforms when required to elevate local podcasts and brand campaigns across social networks, partnering with the global marketing team.
• Supporting events and key industry moments, including conferences, podcasting festivals, product launches, and commercial showcases to increase Acast's visibility.

Who You Are

• 6+ years working in public relations, corporate communications, media relations, or a similar communications role.
• A strong, existing network of media contacts across tech, advertising, entertainment, business, and podcasting.
• High confidence in pitching stories, securing top‑tier coverage, responding to enquiries, and managing media opportunities.
• Ability to map PR strategies to business goals and evaluate metrics (reach, sentiment, share of voice).
• Proven experience producing press releases, executive talking points, briefing documents, pitches, and opinion pieces.
• Skilled at identifying compelling angles from data and research, translating brand news into engaging visual or written content for social platforms.
• Ability to turn senior leaders into credible, sought‑after commentators in the industry.
• Comfortable working independently as the local expert while collaborating closely with global brand teams, local commercial teams, and creators.
• Sharp instincts for reputation management, reactive PR, and sensitive communications.
• Genuine enthusiasm for podcasting, digital culture, media, and advertising.

Location

While we do operate with a high degree of trust and flexibility for our employees, the expectation for this role is to be present in our Sydney office Tuesday, Wednesday, and Thursday. Candidates should be within a commutable distance to accommodate this schedule. Monday and Friday are optional days but office attendance may occasionally be required.

Culture

Acast is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, gender, sexual orientation, religion, ethnicity, national origin or any of the other wonderful characteristics that make us different.

Culture is our number one priority as a business. We believe people come first, and we work every day to enable autonomy, continuous improvement and bring out the best in people. We’re global and have remote teams, so it’s even more important that we strive for an open, inclusive and caring environment where everyone feels visible and welcome.

We consider ourselves a modern organization driven by strong values to create the best, most fulfilling and nurturing culture.

We very much look forward to finding the next great person to join our cause!