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News Corp Australia Sydney, AUS is seeking a Senior Audio Product & Strategy Manager to own end-to-end audio product lifecycles, from discovery to launch and ongoing optimization. You’ll shape prioritised roadmaps, align with external partners, and drive commercial success across podcast and digital audio offerings.
You will analyse audience, inventory and revenue data, develop commercial frameworks, and deliver decision-ready insights to influence portfolio priorities and monetisation
News Corp Australia Sydney, AUS – Sydney NSW
Full time
We are seeking a Senior Audio Product & Strategy Manager to provide specialist expertise across audio products, commercial strategy, and market dynamics to inform portfolio priorities and product decisions. Reporting to the Branded Content Product & Strategy Director, you will operate with high autonomy to own the day-to-day audio product strategy, analysis, productisation, and delivery of agreed priorities, while acting as the key product liaison with external audio partners.
Conduct market and competitive research to identify trends, customer needs, and opportunities for podcast product growth and innovation, considering podcast's changing role in the broader content/publisher ecosystem.
Partner with the Branded Content Product & Strategy Director on the audio ad and content offering, translating overall audio strategy into prioritised roadmaps, initiatives, and delivery plans.
Own end-to-end audio product lifecycles, spanning from discovery and development through to launch, optimisation, and ongoing portfolio management, ensuring these dovetail with the broader branded content suite product roadmap and initiatives.
Develop and maintain product documentation, specifications, commercial frameworks, and supporting materials.
Analyse audience, inventory, revenue, and product-performance data to identify opportunities, inform decisions, and measure success.
Lead ongoing product and operational optimisation across audio content and advertising products, including inventory, ad settings and load, production workflows, distribution, monetisation, and campaign delivery.
Prepare regular performance reporting and decision-ready recommendations, alongside sales-enablement materials, pricing tools, and commercial frameworks.
Act as a subject matter expert on audio products, providing advice and consultation to internal stakeholders.
Act as the key product liaison with external audio partners alongside the Commercial Partnerships Director & Branded Content GM to support product requirements, forecasting inputs, productisation, integrations, and operational delivery.
Collaborate across Sales, Editorial, Ad Operations, Finance, Revenue Operations, Partnerships, and other relevant teams to align priorities, manage dependencies, and deliver agreed outcomes.
You have 5+ years of commercial audio experience, with direct experience in podcasting and/or digital audio being essential.
You have proven experience developing, launching, optimising, and commercialising successful audio content and advertising products.
You possess strong commercial and analytical capability, including experience working with audience, inventory, revenue, and performance data.
You have a strong understanding of digital audio formats, distribution, monetisation, audience measurement, advertising models, and platform dynamics.
You bring strong project management, communication, and stakeholder-management skills, alongside experience working across cross-functional teams and external partners.
You ideally have knowledge of emerging trends across podcasting, vodcasting, digital audio, creator-led content, and evolving monetisation models.
You ideally possess experience with audio measurement, analytics, publishing, and advertising platforms, such as Triton, Megaphone, or similar.
You ideally have experience across other content formats, with a clear understanding of how audio fits within broader cross-platform content and commercial ecosystems.
Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.
News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.
In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:
We are proud to be Australia’s leading media company. For over a century, News Corp Australia has been an integral part of Australian life, delivering the news and information Australians rely on daily. Telling the stories that matter drives every piece of journalism, campaign, project, and innovation.
With over 150 brands spanning news, sport, and lifestyle, we connect with 18 million Australians monthly – a testament to the trust we’ve built over generations. From text-based content to dynamic video, personalised apps, fantasy games, podcasts, and events, we continue to evolve to meet the changing needs of our audiences.
Our purpose inspires us, and our five values guide how we achieve it:
MAKE A DIFFERENCE - We are driven to create a positive, measurable impact.
BE PRINCIPLED - We uphold integrity, acting with honesty and purpose.
GET IT DONE - We are accountable for delivering high-quality outcomes.
PUSH BOUNDARIES - We are courageous, bold, and forward-thinking.
WORK AS A TEAM - We are one team, with many voices and diverse strengths. We are committed to telling the stories that matter, delivering value across every medium, moment, and minute Australians choose to spend with us.
Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!
We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here (http://*********@news.com.au). In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.
Free News & Lifestyle
We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.
Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.