Phone Sales & Social Media Sales – Earthmoving Equipment

Cappro Pacific; Sydney; On-site; AUD 70,000 - 90,000; Full time

Job summary

Cappro Pacific seeks an ambitious Internal Sales professional to join our growing global equipment business at the Eastern Creek office. The role blends traditional internal sales, CRM management, outbound development and digital lead generation, with a focus on earthmoving equipment.

You will develop new customer relationships, manage inbound enquiries and convert digital engagement into sales opportunities through phone, email and social media, including Meta platforms.

Qualifications

• Minimum three years' experience in telephone sales, internal sales or business development.
• Strong communication and relationship-building skills.
• Proven cold-calling and outbound business development experience.
• Ambitious, motivated and career-driven.
• Some knowledge or exposure to earthmoving, construction or mobile equipment.
• Confident using digital platforms and social media to generate sales opportunities.
• Comfortable using Meta Business Suite and willing to develop digital advertising skills.
• Strong organisational skills and the ability to manage multiple sales enquiries.
• Commercially minded with a genuine interest in achieving sales targets.

Responsibilities

• Manage incoming telephone and email sales enquiries.
• Develop and maintain strong relationships with new customers.
• Identify new sales opportunities and proactively contact prospective customers within the civil construction industry.
• Follow up quotations, proposals and outstanding customer enquiries.
• Promote tiltrotators, attachments, accessories and associated products.
• Identify opportunities to upsell and cross-sell products.
• Prepare accurate customer quotations and proposals.
• Process customer orders and coordinate sales documentation.
• Maintain accurate customer records and sales activities within the CRM system.

Skills

Telephone sales

Internal sales

Business development

Digital marketing

Social media

CRM

Tools

Meta Business Suite

Job description

We are seeking an ambitious, commercially driven Internal Sales professional to join a growing global equipment business. Based in the brand new office in Eastern Creek you will be supported by management and given the ability to step into the world of earthmoving equipment.

This is a varied sales position combining traditional internal sales, customer relationship management, outbound business development and digital lead generation.

The successful candidate will play an important role in developing new customer relationships, managing incoming enquiries and generating additional sales opportunities through telephone, email and social media platforms.

A key component of the position will be using Meta (Facebook and Instagram) to promote products, generate enquiries and convert digital engagement into genuine sales opportunities within the civil construction, earthmoving and excavation industries.

Key Responsibilities

• Manage incoming telephone and email sales enquiries.
• Develop and maintain strong relationships with new customers.
• Identify new sales opportunities and proactively contact prospective customers within the civil construction industry.
• Follow up quotations, proposals and outstanding customer enquiries.
• Promote tiltrotators, attachments, accessories and associated products.
• Identify opportunities to upsell and cross-sell products.
• Prepare accurate customer quotations and proposals.
• Process customer orders and coordinate sales documentation.
• Maintain accurate customer records and sales activities within the CRM system.
• Assist with pricing, product availability and delivery enquiries.
• Manage and generate sales opportunities through Facebook and Instagram using Meta Business Suite and Ads Manager.
• Develop targeted advertising campaigns promoting equipment, attachments and machine control solutions.
• Identify and target potential customers within civil construction, earthmoving, excavation and plant hire.
• Convert online enquiries into qualified sales leads through telephone, email and direct messaging.
• Create engaging product posts, promotional campaigns, demonstration videos and customer success stories.
• Monitor campaign performance, lead generation and conversion rates.
• Work with the wider sales team to maximise opportunities generated through digital marketing.

Candidate Requirements

• Minimum three years' experience in telephone sales, internal sales or business development.
• Strong communication and relationship-building skills.
• Proven cold-calling and outbound business development experience.
• Ambitious, motivated and career-driven.
• Some knowledge or exposure to earthmoving, construction or mobile equipment.
• Confident using digital platforms and social media to generate sales opportunities.
• Comfortable using Meta Business Suite and willing to develop digital advertising skills.
• Strong organisational skills and the ability to manage multiple sales enquiries.
• Commercially minded with a genuine interest in achieving sales targets.

Employment Package

Employment:

• Full-time, Monday to Friday.
• Company uniform provided.
• Opportunities to attend industry trade shows and company events.
• Ongoing product training and development.
• Career development opportunities within a globally recognised equipment manufacturer.

The Opportunity

This is an excellent opportunity for an ambitious Internal Sales professional who wants to combine traditional sales with modern digital business development.

You will be representing innovative equipment and technology used throughout the civil construction and earthmoving industries.

The role offers the opportunity to develop your sales career, build industry relationships and become an important contributor to the ongoing growth of an established equipment business.