Performance Media Manager

Gumtree Group Australia; Australia; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work

Health insurance allowance

20 weeks parental leave

12 weeks for secondary caregivers

Paywise pre-tax benefits

Learning & Development budget

Birthday off

Team events & socials

Sonder wellbeing access

Job summary

Gumtree Group Australia is seeking a Performance Media Manager to lead paid media activation within our in-house media team. You will own channel planning, campaign activation, optimisation and reporting across paid search, social, programmatic and video, balancing immediate outcomes with longer-term brand growth.

You’ll collaborate with Marketing, Motors, Advertising, Product & Technology, and Data & Analytics, leading the day-to-day delivery of media for dealers, advertisers and partners.

Qualifications

• 3-5+ years of hands-on experience in performance or digital media at agency or client side.
• Experience with multi-channel budgets and campaign activation across search, social, programmatic and video.
• Strong understanding of first-party data activation and CDPs.

Responsibilities

• Translate annual media strategy into quarterly and campaign-level plans, budgets and forecasts.
• Own budget pacing and optimization to grow lead volume and reduce cost per lead.
• Lead end-to-end delivery of media products, from setup to reporting, and collaborate with cross-functional teams.

Skills

Google Ads

Meta Ads Manager

Programmatic advertising

Video advertising

First-party data

CDP

Data-driven decision making

Team leadership

Budget management

Analytics & reporting

Tools

Google Ads platform

Meta Ads Manager

Programmatic platforms

Job description

Join us at Gumtree Group (Gumtree, CarsGuide, Autotrader) as we grow Australia's leading classifieds and lifestyle network, reaching 1 in 4 Aussies every month.

The role:

As the Performance Media Manager, you'll be the hands-on lead for paid media activation in Gumtree Group's new in-house media team. You'll own channel planning, campaign activation, optimisation and reporting across paid search, social, programmatic and video, and you'll put our integrated, full-funnel approach into practice. That means balancing immediate outcomes like listings, leads and revenue with longer-term demand and brand growth.

You’ll work closely with Marketing, Motors, Advertising, Product & Technology, and Data & Analytics, and you’ll lead day-to-day delivery of our media products for dealers, advertisers and external partners. You’ll also lead the Performance Media Specialist(s) and play a central role in bringing media in-house as we shape our future media operating model.

What you’ll do:

• Translate the annual media strategy into quarterly and campaign-level channel plans, budgets and forecasts, grounded in clear business objectives, audience insight, channel roles, expected outcomes and measurement plans
• Own budget pacing and reallocation to grow lead volume and quality at a lower cost per lead, and run a test-and-learn roadmap that brings new platform opportunities to the Head of Paid Media
• Lead the build, launch and optimisation of campaigns across paid search, social, programmatic and video. Unlock the value of our first-party data, working across teams to activate audiences through our CDP and turn our scale into a competitive media advantage
• Set and uphold quality standards across briefs, account structures, naming, tracking and documentation, and QA the team's campaigns before and after launch
• Own end-to-end delivery of media products for dealers, advertisers and partners, from setup to reporting, working with Motors Sales on priorities and driving automation to scale
• Own weekly and monthly reporting against our measurement framework, and partner with Data & Analytics on KPIs, lead-quality feedback, offline conversions and spend reconciliation
• Lead and coach the Performance Media Specialist(s), manage platform and agency partners, protect our data and account ownership, and support the transition from our current agency

What you’ll bring:

• 3-5+ years of hands-on experience in performance or digital media, agency and/or client side, managing significant multi-channel budgets
• Extensive hands-on expertise in Google Ads and Meta, plus solid working knowledge of programmatic and video
• Experience with feed-driven listing, catalogue or dynamic campaigns
• Experience leading, coaching or reviewing the work of others
• Experience establishing processes, standards and service levels within a media team
• Experience activating first-party data and audiences through customer data platforms is highly regarded
• Experience in marketplace, classifieds, automotive or lead-generation businesses, or delivering media on behalf of advertisers or clients, is highly regarded
• Commercial mindset, with the ability to connect day-to-day media decisions to listings, leads, revenue and customer outcomes, not just platform efficiency
• Highly analytical approach to everything you do, with the ability to build reporting, interpret performance and turn complex data into clear recommendations
• Deep understanding of tracking and measurement, including website tagging, conversion tracking, conversion APIs and offline conversion imports
• The ability to communicate and collaborate, while being able to work with non-media stakeholders and constructively challenge partners
• Curious and future-focused, with a strong interest in automation, AI and customer data
• Major search and social advertising platform experience (e.g. Google Ads and Meta Ads Manager) at an

What you’ll get:

• Flex your schedule with hybrid work, flexible hours, and the freedom to work from anywhere for 4 weeks a year
• A $150 monthly allowance toward your preferred health insurance, plus exclusive Bupa discounts
• 20 weeks of paid parental leave and 12 weeks for secondary caregivers—we support all kinds of families
• Through Paywise, employees can access pre-tax benefits on electronics, airport lounges and e-bikes, as well as novated leases
• A Learning and Development budget to fuel your growth and help you level up
• Your birthday off—yes, it's all about you
• Regular team events and fortnightly socials so you can connect, unwind, and have a little fun along the way
• 24/7 access to Sonder for you and your family—because your wellbeing matters

Let's Do This!

Ready to build something meaningful with great people, real impact and huge potential?

We’d love to hear from you!

Please note: We’re unable to provide sponsorship for this role. You’ll need to hold current Australian working rights (PR or Citizenship).