Senior Paid Media & Performance Lead — B2B Ai/Software

Software Co ?; Sydney; Híbrido; AUD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Health insurance allowance

Parental leave

Pre-tax benefits

Learning budget

Birthday off

Team events

Wellbeing program

Descripción de la vacante

Gumtree Group is seeking a Performance Media Manager to lead paid media activation for its in‑house media team. You will own channel planning, activation, optimization and reporting across paid search, social, programmatic and video, balancing immediate outcomes with brand growth.

You will collaborate with Marketing, Motors, Advertising, Product & Technology, and Data & Analytics, guiding the team and partnering with internal stakeholders to unlock first‑party data and drive scalable media

Formación

• 3-5+ years of hands-on experience in performance or digital media, agency and/or client side.
• Experience managing multi-channel budgets.
• Extensive expertise in Google Ads and Meta, with knowledge of programmatic and video.
• Experience leading and coaching others within a media team.
• Experience activating first-party data and audiences via data platforms is valued.

Responsabilidades

• Translate the annual media strategy into quarterly and campaign-level plans, budgets and forecasts.
• Own budget pacing and optimize for lead volume and quality.
• Lead build, launch and optimization of campaigns across paid search, social, programmatic and video.
• Set and uphold quality standards across briefs, account structures, naming, tracking and QA.
• Deliver end-to-end media product delivery for dealers, advertisers and partners; drive automation to scale.
• Lead weekly/monthly reporting with Data & Analytics on KPIs and conversions.
• Coach the Performance Media Specialists and manage platform/agency partners.

Conocimientos

Performance media

Digital media

Google Ads

Meta Ads Manager

Programmatic

Video advertising

Herramientas

Meta Ads Manager

Google Ads

Programmatic platforms

Descripción del empleo

Job Description

Join us at Gumtree Group (Gumtree, CarsGuide, Autotrader) as we grow Australia's leading classifieds and lifestyle network, reaching 1 in 4 Aussies every month.

The role:

• As the Performance Media Manager, you'll be the hands‑on lead for paid media activation in Gumtree Group's new in‑house media team. You'll own channel planning, campaign activation, optimisation and reporting across paid search, social, programmatic and video, and you'll put our integrated, full‑funnel approach into practice. That means balancing immediate outcomes like listings, leads and revenue with longer‑term demand and brand growth.
• You'll work closely with Marketing, Motors, Advertising, Product & Technology, and Data & Analytics, and you'll lead day‑to‑day delivery of our media products for dealers, advertisers and external partners. You'll also lead the Performance Media Specialist(s) and play a central role in bringing media in‑house as we shape our future media operating model.

What you'll do:

• Translate the annual media strategy into quarterly and campaign‑level channel plans, budgets and forecasts, grounded in clear business objectives, audience insight, channel roles, expected outcomes and measurement plans.
• Own budget pacing and reallocation to grow lead volume and quality at a lower cost per lead, and run a test‑and‑learn roadmap that brings new platform opportunities to the Head of Paid Media.
• Lead the build, launch and optimisation of campaigns across paid search, social, programmatic and video. Unlock the value of our first‑party data, working across teams to activate audiences through our CDP and turn our scale into a competitive media advantage.
• Set and uphold quality standards across briefs, account structures, naming, tracking and documentation, and QA the team's campaigns before and after launch.
• Own end‑to‑end delivery of media products for dealers, advertisers and partners, from setup to reporting, working with Motors Sales on priorities and driving automation to scale.
• Own weekly and monthly reporting against our measurement framework, and partner with Data & Analytics on KPIs, lead‑quality feedback, offline conversions and spend reconciliation.
• Lead and coach the Performance Media Specialist(s), manage platform and agency partners, protect our data and account ownership, and support the transition from our current agency.

What you'll bring:

• 3-5+ years of hands‑on experience in performance or digital media, agency and/or client side, managing significant multi‑channel budgets.
• Extensive hands‑on expertise in Google Ads and Meta, plus solid working knowledge of programmatic and video.
• Experience with feed‑driven listing, catalogue or dynamic campaigns.
• Experience leading, coaching or reviewing the work of others.
• Experience establishing processes, standards and service levels within a media team.
• Experience activating first‑party data and audiences through customer data platforms is highly regarded.
• Experience in marketplace, classifieds, automotive or lead‑generation businesses, or delivering media on behalf of advertisers or clients, is highly regarded.
• Commercial mindset, with the ability to connect day‑to‑day media decisions to listings, leads, revenue and customer outcomes, not just platform efficiency.
• Highly analytical approach to everything you do, with the ability to build reporting, interpret performance and turn complex data into clear recommendations.
• Deep understanding of tracking and measurement, including website tagging, conversion tracking, conversion APIs and offline conversion imports.
• The ability to communicate and collaborate, while being able to work with non‑media stakeholders and constructively challenge partners.
• Curious and future‑focused, with a strong interest in automation, AI and customer data.
• Major search and social advertising platform experience (e.g. Google Ads and Meta Ads Manager) at an

What you'll get:

• Flex your schedule with hybrid work, flexible hours, and the freedom to work from anywhere for 4 weeks a year.
• A $150 monthly allowance toward your preferred health insurance, plus exclusive Bupa discounts.
• 20 weeks of paid parental leave and 12 weeks for secondary caregivers—we support all kinds of families.
• Through Paywise, employees can access pre‑tax benefits on electronics, airport lounges and e‑bikes, as well as novated leases.
• A Learning and Development budget to fuel your growth and help you level up.
• Your birthday off—yes, it's all about you.
• Regular team events and fortnightly socials so you can connect, unwind, and have a little fun along the way.
• 24/7 access to Sonder for you and your family—because your wellbeing matters.

We're unable to provide sponsorship for this role. You'll need to hold current Australian working rights (PR or Citizenship).