Senior Performance Manager

Global Work & Travel; Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid schedule

Birthday off

Travel discounts

Remote work allowance

Executive support

Leadership access

Job summary

Global Work & Travel in Melbourne is seeking a commercially minded Senior Performance Manager to lead paid media strategy across Global Work & Travel and DealsAway.com, coordinating with the C-suite and a dedicated Performance Media Executive.

You will develop full-funnel campaigns on Meta, Google, YouTube, and TikTok, manage audience targeting and budgets, and translate insights into actions that drive bookings across multiple markets.

Qualifications

• 4–6+ years of experience in performance marketing, ideally managing large-scale, multi-market advertising campaigns.
• Strong knowledge of Meta Ads, Google Ads, TikTok Ads and YouTube advertising, with deep hands-on expertise across Meta and Google.
• Experience developing and implementing full-funnel advertising strategies.
• Strong understanding of audience segmentation, targeting, campaign structures and budget allocation.
• The ability to analyse performance, identify growth opportunities and develop strategic recommendations.
• Experience developing creative testing strategies and translating campaign objectives into clear creative briefs.
• Confidence managing the creative production pipeline and coordinating multiple internal and external stakeholders.
• Strong analytical skills and experience using GA4, advertising platforms and reporting tools.
• An understanding of conversion tracking, attribution and measurement principles.
• The ability to connect advertising activity with commercial outcomes, including lead quality, bookings and revenue.

Responsibilities

• Develop and lead full‑funnel advertising strategies across brands and markets.
• Manage performance across Meta and Google platforms, including YouTube; explore TikTok.
• Own audience segmentation, targeting, campaign structures and budgets.
• Analyze campaign results and propose growth opportunities and strategic recommendations.
• Balance acquisition efficiency with bookings and revenue objectives.
• Identify winning creative concepts and testing strategies; translate into briefs for creators.
• Oversee the creative production pipeline from ideation to delivery and deployment.
• Coordinate with internal and external stakeholders to align production with priorities.
• Use GA4 and reporting tools to guide optimisation and communicate results clearly.

Skills

Audience segmentation

Campaign optimization

Performance analytics

Multi-market advertising

Strategic planning

Tools

Meta Ads

Google Ads

TikTok Ads

YouTube Ads

Job description

Two established travel brands. Over $8 million annual digital ad spend. An opportunity to make your mark.

We’re looking for a commercially minded Senior Performance Manager to lead paid media strategy, creative testing and acquisition performance across Global Work & Travel and DealsAway.com.

You’ll work closely with our C‑suite and senior leadership team, supported by a dedicated full-time Performance Media Executive and two senior performance advisors with experience at household-name Australian travel brands.

This role combines strategic ownership with hands‑on involvement. You’ll develop campaign strategies, guide execution, shape creative and turn performance insights into actions that grow bookings.

About us

Global Work & Travel helps young people experience the world through working holidays, gap years and meaningful travel. Founded in 2008, we’ve helped more than 120,000 travellers take their next big step.

DealsAway.com brings curated holidays and exceptional value to Australian travellers, backed by personal service and support.

Our brands employ over 100 people across 4 offices in 3 countries, and serve different audiences, products and markets, giving you the opportunity to apply your expertise across a diverse travel portfolio.

What you’ll do

Paid Media Strategy & Performance Marketing

Develop and lead full‑funnel advertising strategies, from awareness and consideration through to conversion and remarketing.

Manage performance across Meta Ads and Google Ads, including YouTube, with opportunities to develop TikTok advertising.

Own audience segmentation, targeting, campaign structures and budget allocation across brands, products and markets.

Analyse campaign performance, identify growth opportunities and develop strategic recommendations.

Balance acquisition efficiency with booking growth, lead quality and broader commercial objectives.

Identify winning creative concepts, messaging angles, hooks and formats through performance analysis and market research.

Develop creative testing strategies across different products, audiences and stages of the customer journey.

Translate campaign objectives into clear, actionable creative concepts and briefs for content creators and designers.

Manage the creative production pipeline from ideation and briefing through to approval, delivery and advertising implementation.

Coordinate internal and external stakeholders across different teams to keep creative production aligned with campaign priorities.

Campaign Planning & Execution Management

Develop campaign strategies and tests, translating these into clear briefs and actionable tasks for the Performance Media Executive and wider delivery teams.

Provide direction, feedback and quality control while remaining hands‑on in advertising accounts.

Prioritise tasks, manage deadlines and coordinate dependencies to deliver campaigns effectively.

Manage multiple brands, campaigns, products and markets simultaneously.

Work closely with our C‑suite, senior leadership team and performance marketing advisors to review results, challenge assumptions and refine strategy.

Use GA4, Meta Ads Manager, Google Ads and reporting platforms to analyse performance and guide optimisation.

Connect creative performance with broader campaign outcomes, including conversion rates, bookings, revenue and customer acquisition costs.

Identify performance trends, investigate issues and develop data‑driven recommendations.

Work with our technology team to strengthen conversion tracking, attribution and measurement.

Communicate results clearly, explaining what’s working, what needs attention and which actions should come next.

What you’ll bring

4–6+ years of experience in performance marketing, ideally managing large-scale, multi‑market advertising campaigns.

Strong knowledge of Meta Ads, Google Ads, TikTok Ads and YouTube advertising, with deep hands‑on expertise across Meta and Google.

Experience developing and implementing full‑funnel advertising strategies.

Strong understanding of audience segmentation, targeting, campaign structures and budget allocation.

The ability to analyse performance, identify growth opportunities and develop strategic recommendations.

Experience developing creative testing strategies and translating campaign objectives into clear creative briefs.

Confidence managing the creative production pipeline and coordinating multiple internal and external stakeholders.

Strong analytical skills and experience using GA4, advertising platforms and reporting tools.

An understanding of conversion tracking, attribution and measurement principles.

The ability to connect advertising activity with commercial outcomes, including lead quality, bookings and revenue.

Highly Desirable

Experience in travel, education or other high‑consideration industries.

Experience managing campaigns across international markets.

Experience working with high‑volume creative testing programs.

Familiarity with AI tools and automation to support creative research, production and reporting.

What’s on offer

Hybrid working: 3 days in our Melbourne CBD office & 2 days from home.

Paid birthdays off.

Personal travel discounts & free familiarisation trip opportunities.

1-week remote work‑from‑anywhere allowance

Over $8 million digital ad spend across two established travel brands.

A dedicated full-time Performance Media Executive supporting campaign execution.

Access to two travel industry performance marketing advisors with experience at household‑name Australian brands.

Close collaboration with our C‑suite and senior leadership team.

The opportunity to shape paid media strategy, creative testing and performance improvement across multiple products and international markets.