Performance Marketing Specialist – Always-On & SEM Pro

Virgin Australia; Brisbane; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Discounted flights

Hybrid work style

Brisbane head office

Travel discounts

Wellbeing resources

Dress for Your Day

Job summary

Virgin Australia is seeking a Performance Media Specialist to lead marketing investment across key performance channels. You will manage paid search and always-on performance media, shaping the demand capture strategy within the broader paid and owned portfolio.

You’ll enable the Group Paid Media Strategy, deliver to budget and revenue targets, and provide regular internal reporting to stakeholders. The role blends data, strategy and hands-on media execution in a dynamic team.

Qualifications

• 3+ years of digital experience with focus on always-on search, performance social and display.
• Advanced user of analytics tools (Adobe Analytics preferred or Google Analytics).
• Experience in revenue/value-based media buying strategies.
• Proven project management capabilities and agency coordination.
• Knowledge of digital and offline media channels and marketing principles.
• Strong SEM expertise and ability to articulate channel mix with social and AI formats.
• Experience with experimentation and structured testing.
• Ability to analyze performance data and identify opportunities.
• Understanding of web tracking and attribution models.
• Familiarity with SA360, DV360 and CM360.

Responsibilities

• Lead delivery of marketing investment across performance media channels.
• Manage paid search and always-on performance media workstreams.
• Support demand capture strategy within Group Paid Media.
• Deliver to budget and revenue targets across your workstreams.
• Provide ongoing internal reporting to stakeholders on activity and key projects.

Skills

Digital marketing

Analytics tools

Project management

Media buying

SEM

Data analysis

Education

Tertiary qualification

Tools

SA360

DV360

CM360

Adobe Analytics

Google Analytics

Job description

Virgin Australia is seeking a Performance Media Specialist to lead marketing investment across key performance channels. You will manage paid search and always-on performance media, shaping the demand capture strategy within the broader paid and owned portfolio.

You’ll enable the Group Paid Media Strategy, deliver to budget and revenue targets, and provide regular internal reporting to stakeholders. The role blends data, strategy and hands-on media execution in a dynamic team.