Performance Marketing Specialist

Virgin Australia Careers; Brisbane; Híbrido; AUD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Discounted flights for you and family

Hybrid work style

Brisbane head office location

Descripción de la vacante

Virgin Australia Group is seeking a Performance Media Specialist in Brisbane to lead paid search and always-on performance media across the group’s marketing portfolio. You will collaborate with our media agency and cross-functional teams to drive flight and ancillary revenue while delivering against budget and targets.

You’ll bring 3+ years of digital experience, strong analytics skills (Adobe Analytics or Google Analytics) and a proven track record in revenue-focused media buying.

Formación

• 3+ years of digital experience with a focus on search, social and display
• Strong experience with analytics tools (Adobe Analytics or Google Analytics)
• Proven ability to implement revenue/value-based media buying strategies
• Experience coordinating with agencies and internal teams to meet targets
• Knowledge of broader digital and offline media principles

Responsabilidades

• Lead delivery of marketing investment across key performance media channels to drive revenue
• Manage paid search and always-on performance media workstreams
• Shape the demand capture strategy within the paid/owned channel portfolio
• Provide regular reporting on activity and project outcomes to stakeholders

Conocimientos

Digital marketing

Analytics tools

SEM expertise

Budget management

Project management

Educación

Bachelor's degree in business or marketing

Herramientas

SA360

DV360

CM360

Descripción del empleo

We’re the airline that dares to be different, bold, down-to-earth and built around giving our guests real choice. Safety is our backbone, service is our heartbeat, and our people are our superpower.

At Virgin Australia, we’re on a mission to be Australia’s most loved airline, for our people, our guests and our owners and we’re looking for passionate talent to help take us even higher.

We’re vibrant, authentic and unapologetically human. Here, you can bring your whole self, your Virgin Flair and your ambition to a team that champions individuality, innovation and a whole lot of heart. If you’re excited by meaningful work, real opportunities to grow, and a culture where you can genuinely make a difference, you’ll feel right at home with us

What you’ll be doing / Your Impact:

In our Marketing team, we bring the Virgin Australia brand to life through bold ideas, meaningful customer connections and unforgettable campaigns. We’re passionate storytellers, strategic thinkers and creative problem-solvers who thrive in a fast-moving environment where innovation and collaboration go hand in hand. We celebrate individuality, back fresh thinking and work together to shape how millions of Australians experience Virgin Australia every day.

The Performance Media Specialist plays a pivotal role in leading the delivery of marketing investment across key performance media channels to drive flight and ancillary revenue. Working closely with our media agency and teams across the business, you’ll manage the airline paid search and always-on performance media workstreams, and help shape the demand capture strategy as part of the broader paid & owned channel portfolio. As part of the Group Paid Media team, you’ll support the enablement of the broader Group Paid Media Strategy, take accountability for delivering to budget and revenue targets across your workstreams, and provide ongoing internal reporting to your line manager & other stakeholders on the delivery of your marketing activity and key projects.

You’ll be great in this role if you… | About You:

• Have a tertiary or equivalent business qualification
• Come with at least 3 years of digital experience, ideally with a focus on managing always-on search, performance social and performancedisplay activity.
• Are highly experienced (advanced user) with digital analytics tools such as Adobe Analytics (preferred) or Google Analytics
• Have strong experience in executing revenue/value-based media buying strategies for advertisers with online conversion points.
• Come with proven project management capabilities, supporting agency ways-of-working and processes to ensure individual and team-wide tasks are completed on time and effectively.
• Have solid working knowledge of broader digital & offline media channels and marketing principles
• Know SEM like the back of your hand, are passionate about the channel and its capabilities, and can clearly articulate its role in the channel mix alongside social search & AI-based formats (e.g. Performance Max).
• Have a proven track record of implementing experimentation, structured testing and optimisation projects (e.g. account restructure).
• Get excited about digging into performance data, conducting analysis and bringing proactive opportunities forward to improve the efficiency and effectiveness of your workstreams.
• Understand and are comfortable discussing web tracking,third-party tags and attribution models.
• Have a working knowledge of SA360, DV360 and CM360.
• Can confidently & collaboratively work with our media agency to make day-to-day decisions, deliver tactical improvements in the workstream and prevent errors or downtime.
• Have a natural ability to work with data and make recommendations based on experience, insights and broader business priorities.

What you’ll get from us | Your Benefits & Beyond:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Discounted flights for you and your loved ones (including $1000 worth of travel credits per year)
• A flexible, hybrid work style. Work from home or the office, adapt your location to suit your style and needs
• One of Brisbane’s most admired head office locations, with South Bank train station, a supermarket, pharmacy, and lunch options downstairs plus a 5-minute walk to the Busway, a rooftop restaurant and onsite gym (with a low membership fee) and South Bank Parklands just across the road
• Discounts on travel insurance, lounge membership, car hire, accommodation, and experiences worldwide
• Cheaper hospitality, retail, technology, beauty and wellness services
• Free counselling and access to a wellbeing app to support your physical, mental, social and financial health
• ‘Dress for Your Day’ – enjoy the freedom to wear whatever makes you feel great for the type of work you do and the day you have ahead of you.

When everyone is included, everyone wins | Belonging at Virgin Australia:

We’re all individuals. And we love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQIA+ community, and anyone else who wants to join our family.