Performance Marketing Lead – Paid Media & Analytics

Virgin Australia Group

Brisbane

Hybrid

AUD 90,000 - 120,000

Full time

6 days ago

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Benefits offered by this job

Discounted flights for you and family

Hybrid work style

Brisbane head office location

Job summary

Virgin Australia Group is seeking a Performance Media Specialist in Brisbane to lead paid search and always-on performance media across the group’s marketing portfolio. You will collaborate with our media agency and cross-functional teams to drive flight and ancillary revenue while delivering against budget and targets.

You’ll bring 3+ years of digital experience, strong analytics skills (Adobe Analytics or Google Analytics) and a proven track record in revenue-focused media buying.

Qualifications

3+ years of digital experience with a focus on search, social and display
Strong experience with analytics tools (Adobe Analytics or Google Analytics)
Proven ability to implement revenue/value-based media buying strategies
Experience coordinating with agencies and internal teams to meet targets
Knowledge of broader digital and offline media principles

Responsibilities

Lead delivery of marketing investment across key performance media channels to drive revenue
Manage paid search and always-on performance media workstreams
Shape the demand capture strategy within the paid/owned channel portfolio
Provide regular reporting on activity and project outcomes to stakeholders

Skills

Digital marketing

Analytics tools

SEM expertise

Budget management

Project management

Education

Bachelor's degree in business or marketing

Tools

SA360

DV360

CM360

Job description

You’ll bring 3+ years of digital experience, strong analytics skills (Adobe Analytics or Google Analytics) and a proven track record in revenue-focused media buying.

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