Performance Marketing Manager

Smile Partners; Sydney; Hybrid; AUD 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid working

Modern North Sydney head office

Ownership of media budget

Room to grow portfolio

Flare HR Benefits Portal discounts

Sociable team culture

Job summary

Smile Partners is seeking a hands-on Performance Marketing Manager to own Google Ads and Meta campaigns for a growing orthodontic network. You’ll manage a portfolio of practice brands, work with agency partners, and contribute to network-level strategy to optimize patient bookings.

You will report to the Head of Patient Growth, with hybrid work options and direct accountability for campaign performance and conversions. This is a growth role across 20+ brands and 45+ locations.

Qualifications

• 3+ years building and running Google Ads and Meta campaigns yourself, in-house or agency side.
• Hands-on management of multiple accounts and six-figure annual budgets.
• Proficient in GA4, GTM, Looker Studio and conversion tracking.

Responsibilities

• Run Google Ads and Meta across a portfolio of orthodontic brands from structure to bidding, budgets and daily optimisation.
• Grow new patient consultations with non-brand search and paid social targeted to each practice’s local area.
• Launch paid media for new practices, including setup, tracking and first campaigns.
• Collaborate with agency partners to ensure briefs, budgets and results meet targets.
• Contribute to network-wide paid media strategy and budget allocation.

Skills

Google Ads

Meta Ads

GA4

GTM

Looker Studio

Multi-location campaigns

Budget management

Tools

GA4

Google Tag Manager

Looker Studio

CRM integrations

Job description

Take ownership of paid media for a growing healthcare network and see your campaigns translate into real patient bookings!

As our Performance Marketing Manager, you’ll run Google Ads and Meta hands-on for a portfolio of orthodontic practice brands and contribute to paid media strategy across the network. With our CRM and New Patient Management Centre behind you, you’ll see exactly which campaigns turn into booked consultations.

• Own Google Ads and Meta hands-on across multiple practice brands
• See your campaigns through to booked consultations
• Work across a network of 20+ brands and 45+ locations
• Room to take on more accounts as the network grows

About Smile Partners

Smile Partners is a growing network of independently branded orthodontic practices across Australia and New Zealand. Founded by specialist orthodontists and business professionals, we exist to support orthodontists in doing what they do best: delivering exceptional care. By simplifying the business side of practice ownership, we help our partners spend more time with patients and grow with confidence.

Our network spans more than 45 locations and 20 practice brands, with over 550 team members caring for more than 25,000 patients a year. Each practice keeps its own name and local identity, backed by our North Sydney support office covering marketing, operations, people, finance and clinical development. We are clinically led, with a Clinical Advisory Committee of senior orthodontists guiding how we grow.

One of our core values is Patient Centricity: we put patients at the heart of everything we do. Our Patient Growth team helps new patients find and book with our practices through digital marketing, CRM, community partnerships and our New Patient Management Centre (NPMC).

About the role

Reporting to the Head of Patient Growth, you will run Google Ads and Meta directly for a portfolio of our practice brands, including new practices. You will also work day-to-day with our agency partners and contribute to paid media strategy across the network, so budget goes where practices have demand to fill and capacity to book it.

This is a new role, built on the campaign templates and reporting we already have in place, so you can focus on running and improving the accounts from your first week. You will work closely with our Digital Marketing Manager, CRM Marketing Manager and the NPMC team.

What you will do

• Run Google Ads and Meta for your portfolio of practice brands, from account structure and bidding through to budgets and daily optimisation
• Grow new patient consultations with non-brand search and paid social targeted to each practice’s local area
• Launch paid media for new practices as they join the group, including account setup, conversion tracking and first campaigns
• Work with our agency partners day to day on briefs and budgets, and hold them to account on results
• Contribute to paid media strategy and budget allocation across the network, and own paid social strategy across the group
• Standardise conversion tracking across Google Ads, Meta and GA4, including call tracking and offline conversions from our CRM
• Report monthly on cost per conversion, lead volume and new patient consultations booked, with brand and non-brand reported separately
• Plan paid support for network-wide campaigns with our CRM Marketing Manager, and brief landing page tests with our digital and web team
• Write and test ad copy, and brief creative so every ad feels local and on brand
• Keep every ad compliant with AHPRA advertising guidelines in Australia and the equivalent standards in New Zealand
• Keep our campaign templates and playbooks up to date as more practices come on board

About you

• You are hands-on and commercially minded, and you judge a campaign by the patients it books.
• Relevant experience. 3+ years building and running Google Ads and Meta campaigns yourself, in-house or agency side
• Multi-account. You have managed six-figure annual budgets across several accounts at once, ideally for local or multi-location businesses
• Measurement focused. Confident with GA4, Google Tag Manager, Looker Studio and conversion tracking, including offline or CRM conversion imports
• Commercial. You measure success in cost per booked consultation and return on spend, and you are comfortable being accountable for both
• Agency savvy. Comfortable briefing agencies, reviewing their accounts and pushing for better results
• Clear communicator. Able to explain results in plain language to practice managers and orthodontists
• Self-directed. Organised enough to keep many accounts moving at once without close supervision

Bonus if you have:

• Advertising experience in healthcare, dental or another regulated industry. If you haven’t worked under AHPRA guidelines before, we will get you up to speed
• Experience running accounts through a Google Ads manager account and Meta Business Manager
• Experience with call tracking platforms or CRM integrations

What we offer

• Hybrid working: 3 days in office, 2 days from home
• Modern North Sydney head office, next to North Sydney Station and Victoria Cross metro
• Real ownership of a meaningful media budget, reporting directly to the Head of Patient Growth
• Room to grow your portfolio and the team as the function develops
• Exclusive discounts and perks via the Flare HR Benefits Portal
• A sociable, supportive team culture that values collaboration