Marketing Officer (GoHighLevel & Meta Ads)

Dental Members Australia Pty; Brisbane; Sur place; AUD 75 000 - 120 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Full-time role

Office in Spring Hill

Handover from CMO

Résumé du poste

Dental Members Australia in Spring Hill, Brisbane is seeking a hands-on Marketing Officer to own DMA's digital marketing campaigns, automation and lead generation. You will manage GoHighLevel workflows and Meta advertising to drive patient inquiries and conversions, with collaboration across the sales and care teams.

The role requires strong data-driven decision making, a background in digital marketing, and the ability to optimize campaigns across channels.

Qualifications

• Hands-on GoHighLevel experience is mandatory.
• Minimum 3 years of hands-on experience managing Meta advertising campaigns.
• Proven experience managing Meta advertising budgets of $10,000+ per month.
• Strong understanding of lead generation, conversion tracking and customer acquisition costs.
• Ability to analyse campaign performance and make data-driven improvements.
• Strong creative judgement and experience producing or briefing video and advertising content.

Responsabilités

• Meta Advertising: Manage, optimise and scale Meta campaigns to generate high-quality patient enquiries.
• GoHighLevel: Manage CRM pipelines, workflows, automations, Voice AI, SMS and email follow-ups.
• Lead Generation: Improve lead quality, conversion rates and overall marketing performance.
• Performance Tracking: Measure cost per patient from enquiry to treatment.
• Marketing Automation: Develop automated follow-up processes to increase engagement and conversions.
• Brand Development: Strengthen the DMA brand through videography, campaigns and website improvements.
• Marketing Strategy: Identify growth opportunities and reduce patient acquisition costs.
• Reporting: Analyse campaign performance and provide updates to the Director.
• Team Collaboration: Work with Head of Sales and patient care team to improve lead management.

Connaissances

GoHighLevel

Meta Advertising

Lead Generation

Campaign Management

Data-Driven Marketing

Outils

GoHighLevel

Facebook Ads Manager

Instagram Advertising

Description du poste

Marketing Officer (GoHighLevel & Meta Ads)

Dental Members Australia – Spring Hill QLD

Dental Members Australia | Spring Hill, Brisbane | Full Time

Salary: $75,000 – $120,000 per annum (depending on experience) + performance-based bonuses 20 - 100K

Are you a hands-on digital marketer with strong experience in GoHighLevel and Meta advertising?

Dental Members Australia (DMA) is looking for a motivated, results-driven Marketing Officer to take ownership of our digital marketing campaigns, marketing automation, lead generation and brand development.

This is an exciting opportunity to join an established national dental group, working with existing marketing systems, advertising accounts and a dedicated patient care team.

Please note: Hands-on GoHighLevel experience is essential for this position.

About us

Dental Members Australia (DMA) is an established dental group that has invested heavily in marketing and business growth for the past 10 years.

Our network includes 8 owned clinics, over 20 partner clinics nationally and a partner clinic in Seoul, Korea.

Alongside dental implants and general dentistry, our patient care team assists patients with dental payment plans and pre-approvals through our primary finance provider, Humm.

We are now bringing our marketing function in-house to support the next stage of our growth.

The role

This is a full-time, office-based position in Spring Hill, Brisbane, reporting directly to the Director.

You will take ownership of DMA's marketing operations.

You will work closely with our Head of Sales and their team of 6 patient care callers, who book patients into our clinics.

You will also receive a structured handover from our highly regarded fractional CMO, ensuring continuity across existing campaigns, systems, accounts and marketing strategies.

Key responsibilities

• 
  

  Meta Advertising: Manage, optimise and scale Meta (Facebook and Instagram) advertising campaigns to generate high-quality patient enquiries.

  
  


• 
  

  GoHighLevel: Take ownership of CRM pipelines, workflows, automations, Voice AI, SMS and email follow-up campaigns.

  
  


• 
  

  Lead Generation: Improve lead quality, conversion rates and overall marketing performance.

  
  


• 
  

  Performance Tracking: Track leads from initial enquiry through to consultation and treatment acceptance, measuring the true cost per patient.

  
  


• 
  

  Marketing Automation: Develop and improve automated follow-up processes to increase patient engagement and conversions.

  
  


• 
  

  Brand Development: Strengthen the DMA brand through videography, creative content, digital campaigns and website improvements.

  
  


• 
  

  Marketing Strategy: Identify growth opportunities, reduce patient acquisition costs and minimise reliance on external lead providers.

  
  


• 
  

  Reporting: Analyse campaign performance, monitor key marketing metrics and provide regular updates to the Director.

  
  


• 
  

  Team Collaboration: Work closely with our Head of Sales and patient care team to improve lead management and conversion performance.

  
  

About you

We are looking for a commercially minded, results-driven marketer who combines strategic thinking with strong hands-on technical skills.

Essential skills and experience:

• 
  

  Hands-on GoHighLevel experience is mandatory, including managing pipelines, workflows and marketing automations.

  
  


• 
  

  Minimum 3 years of hands-on experience managing Meta advertising campaigns.

  
  


• 
  

  Proven experience managing Meta advertising budgets of $10,000+ per month.

  
  


• 
  

  Strong understanding of lead generation, conversion tracking and customer acquisition costs.

  
  


• 
  

  Ability to analyse campaign performance and make data-driven improvements.

  
  


• 
  

  Strong creative judgement and experience producing or briefing video and advertising content.

  
  


• 
  

  Excellent communication, organisational and problem-solving skills.

  
  


• 
  

  Ability to work independently, manage priorities and meet deadlines.

  
  


• 
  

  Based in Brisbane or willing to relocate for an office-based position.

  
  

Highly regarded:

• 
  

  Experience in dental, healthcare or finance marketing.

  
  


• 
  

  GoHighLevel certification.

  
  


• 
  

  Experience with Voice AI, CRM integrations and advanced marketing automations.

  
  


• 
  

  Experience managing marketing campaigns across multiple locations.

  
  

What we offer

• 
  

  Competitive salary of $75,000 – $120,000 per annum, depending on experience, skills and qualifications, plus performance-based bonuses.

  
  


• 
  

  Full-time, Monday to Friday position based in Spring Hill, Brisbane.

  
  


• 
  

  Opportunity to work with an established national dental group.

  
  


• 
  

  Full ownership of the marketing function.

  
  


• 
  

  Direct collaboration with the company Director.

  
  


• 
  

  Existing marketing systems, campaigns and advertising accounts.

  
  


• 
  

  A comprehensive handover from our outgoing fractional CMO.

  
  


• 
  

  A dedicated patient care team to support lead conversion.

  
  


• 
  

  The opportunity to make a measurable impact on business growth and marketing performance.