Digital Marketing Specialist

My Dental Group; North Sydney; Vor Ort; AUD 70.000 - 90.000; Vollzeit

Zusammenfassung

My Dental Group is expanding its marketing efforts across nine clinics in NSW. We are seeking a Digital Marketing Specialist to manage Google Ads, Meta Ads, organic content, and site updates, supporting growth across our clinics and networks.

Join a collaborative marketing team with external agencies and an inhouse photographer/videographer, delivering campaigns, analytics, and optimization week to week.

Qualifikationen

• Google Ads experience 3 years+ in a similar role
• Experience creating new Google Ads Accounts
• Experience managing existing Google Ads Accounts
• Google software suite experience e.g Google Analytics, Google Tag Manager
• Paid Meta Ads experience 3 years+ in a similar role
• Experience planning and managing Meta Ad content
• Experience planning and managing organic Meta content
• Strong data analytics skills and techniques
• Strong data management and excel skills in reporting data and interpreting that data into actionable outcomes

Aufgaben

• Campaign execution: Create and implement new campaigns across google ads, paid meta ads and organic meta content ensuring AHPRA advertising requirements are followed
• Analytics & Reporting: Complete reporting across channels at weekly, fortnightly or monthly increments. Provide actionable insights to improve results.
• Campaign management: Optimise campaigns as required and suggest
• Content optimisation: Work with internal and external teams to optimise content across paid ads, organic content and the websites.
• Cross function cooperation: Work across the marketing team, internal and external stakeholders to complete tasks. This can include visiting clinics.
• Continual Professional Development: Follow digital marketing trends, keep up to date with changes in the digital marketing landscape. Ensure we are following best practice in our digital marketing efforts to drive better results.

Kenntnisse

Google Ads

Meta Ads

Google Analytics

Google Tag Manager

Data analytics

Excel

Campaign optimization

Content planning

Content optimisation

Tools

Google Ads

Google Analytics

Google Tag Manager

Meta Ads Manager

Jobbeschreibung

My Dental Group is a well-established clinical group with over 15 years experience

delivering high quality patient care and creating beautiful smiles. We pride ourselves

on providing a welcoming and comfortable environment for our patients and their

families, while delivering exceptional care.

Role Description:

As a Digital Marketing Specialist at My Dental Group you will be joining a growing

dental network of nine clinics in NSW. In this period of growth, we are looking for a

motivated person who loves all forms of digital marketing and is looking to grow their

skillset and join our team. The role will be executing across multiple google ads

accounts, paid meta ads accounts, organic meta content and updating content on

our website.

The role will sit in the marketing team with the assistance of two external marketing

agencies and an inhouse photographer/videographer. The role will provide variety

week to week moving between social media, google ads and SEO work depending

on the needs of the business.

• Campaign execution: Create and implement new campaigns across google ads, paid meta ads and organic meta content ensuring AHPRA advertising requirements are followed
• Analytics & Reporting: Complete reporting across channels at weekly, fortnightly or monthly increments. Provide actionable insights to improve results.
• Campaign management: Optimise campaigns as required and suggest
• Content optimisation: Work with internal and external teams to optimise content across paid ads, organic content and the websites.
• Cross function cooperation: Work across the marketing team, internal and external stakeholders to complete tasks. This can include visiting clinics.
• Continual Professional Development: Follow digital marketing trends, keep up to date with changes in the digital marketing landscape. Ensure we are following best practice in our digital marketing efforts to drive better results.

Required Skills:

• Google Ads experience 3 years+ in a similar role
• Experience creating new Google Ads Accounts
• Experience managing existing Google Ads Accounts
• Google software suite experience e.g Google Analytics, Google Tag Manager
• Paid Meta Ads experience 3 years+ in a similar role
• Experience planning and managing Meta Ad content
• Experience planning and managing organic Meta content
• Strong data analytics skills and techniques
• Strong data management and excel skills in reporting data and interpreting that data into actionable outcomes

Preferred Skills

• Experience creating organic social media content