Head of Performance Marketing & Growth

Accenture Australia; Melbourne; On-site; AUD 180,000 - 280,000; Full time

Job summary

Accenture Song in Melbourne seeks a Performance Director to lead the activation of performance marketing with emphasis on governance, quality and continuous optimisation. You will steer day-to-day operations, partner with client teams and tech partners to deliver high-quality outcomes across a complex funnel.

You will build and develop a specialist team, drive AI-assisted bidding, ensure privacy and measurement integrity, and translate data into clear commercial recommendations for senior

Qualifications

• 7–10 years in progressive performance marketing with leadership experience.
• Expertise across paid search, paid social and programmatic channels.
• Strong tracking, measurement, attribution and data-driven decision making.
• Experience leading senior performance teams in high-investment environments.

Responsibilities

• Govern day-to-day activation and optimisation across platforms and budgets.
• Lead SEM activation, bidding automation and quality-score governance.
• Manage full-funnel performance from awareness to conversions and retention.
• Oversee measurement frameworks, pixels, GA4, and UTM hygiene.
• Lead, develop and coach Performance Managers and Executives.
• Engage clients with regular performance reviews and strategic discussions.
• Drive AI-augmented activation workflows with governance standards.

Skills

Paid search

Paid social

Programmatic

App acquisition

Leadership

Tools

AI-assisted bidding tools

GA4 / app measurement SDKs

Tag management & UTM hygiene

Job description

Accenture Song in Melbourne seeks a Performance Director to lead the activation of performance marketing with emphasis on governance, quality and continuous optimisation. You will steer day-to-day operations, partner with client teams and tech partners to deliver high-quality outcomes across a complex funnel.

You will build and develop a specialist team, drive AI-assisted bidding, ensure privacy and measurement integrity, and translate data into clear commercial recommendations for senior