Performance Marketing Director: AI-Driven Activation

Accenture PLC; Sydney; On-site; AUD 180,000 - 230,000; Full time

Job summary

Accenture Song | Media | Sydney seeks a Performance Director to lead activation across a sophisticated, multi-stage funnel. You will own day-to-day performance operations, drive optimisation, and manage AI-assisted bidding tools, measurement infrastructure and global tech partnerships while delivering commercially accountable outcomes.

You’ll lead Performance Managers and Executives, setting KPIs, fostering technical excellence, and advancing AI-augmented workflows with responsible governance.

Qualifications

• 7-10 years of progressive performance marketing experience, including leadership roles.
• Experience operating in high-investment, performance-driven environments with accountability for commercial outcomes.
• Strong knowledge of performance platforms, measurement technology and automation.
• Ability to translate complex performance data into clear commercial recommendations.

Responsibilities

• Govern day-to-day biddable campaign management across platforms and shape their role in the media plan.
• Lead the team in optimization standards, budget pacing, audience refinement and reporting.
• Oversee AI-assisted bidding tools, automation frameworks and governance.
• Manage full-funnel performance activation from awareness to retention and cross-sell.
• Lead performance-focused client engagements and present results with commercial clarity.
• Oversee tracking, privacy compliance, tagging QA and data-pipeline integrity.

Skills

Performance marketing leadership

AI-augmented activation

Data-driven decision making

Team leadership

Campaign governance

Job description

Accenture Song | Media | Sydney seeks a Performance Director to lead activation across a sophisticated, multi-stage funnel. You will own day-to-day performance operations, drive optimisation, and manage AI-assisted bidding tools, measurement infrastructure and global tech partnerships while delivering commercially accountable outcomes.

You’ll lead Performance Managers and Executives, setting KPIs, fostering technical excellence, and advancing AI-augmented workflows with responsible governance.