Performance Creative Squad Lead

Temple & Webster; Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Exclusive discounts

Hybrid working

Lunch on site

Birthday leave

Parental leave

Wellness room

Team socials

Job summary

Temple & Webster is seeking a Performance Creative Squad Lead in Sydney. You will lead and elevate a team focused on high-performing, data-informed creative work across paid social and digital channels.

You’ll design efficient production systems, experiment with hooks and formats, and partner with Media and Analytics to translate data into breakthrough ad concepts. The role emphasizes hands-on craft, collaboration across GTM teams, and a culture of bold experimentation in a hybrid work setting

Qualifications

• Experience creating for paid social, digital, e-commerce, or growth environments.
• Proven ability to design high-velocity production systems people love.
• Strong data interpretation to inform creative decisions.
• Hands-on maker with concepting, writing, or visual direction and AI experimentation.

Responsibilities

• Design sprint rhythms and workflows to deliver high-performing work quickly.
• Turn performance data into hypotheses and test new hooks, formats, and storytelling angles.
• Partner with Media and Analytics to translate metrics into creative ideas.
• Build versioning systems to scale output while preserving visual craft and brand identity.
• Lead and inspire the squad, fostering bold experimentation and collaboration.

Skills

Performance creative experience

Paid social expertise

Creative leadership

Data-informed testing

AI tools experience

Copywriting/visual direction

Job description

We believe everyone deserves a home they love. As Australia’s leading online furniture and homewares destination, we’re completely rethinking how performance creative gets made.

We’re killing off rigid corporate briefs, slow waterfall production lines, and the tired myth that you have to choose between great work and work that converts. We’re building a high-octane performance engine that pairs sharp creative thinking, human craft, and AI-enabled tools to make better work, experiment boldly, and scale what hits.

The Opportunity

We’re looking for a Performance Creative Squad Lead who is genuinely obsessed with one question: What earns attention, and how do we make more of it?

This is your playground to build the creative environment, sprint rhythms, and testing frameworks you’ve always wanted to work in. You’ll pull apart the data to see which hooks, visual treatments, and narrative angles are stopping the scroll, then translate those insights into your squad's next big creative breakthrough.

This isn't a role for a sideline manager or a process-checker. You’ll be right in the trenches with your team - concepting, writing, visualising, reviewing, and pushing good ideas into great executions.

What You’ll Do

• Build a Creative Engine: Design sprint rhythms and smart workflows that give talented people the freedom to produce high-performing work fast, without burnout.
• Master the Art of Testing: Turn performance data into creative hypotheses-testing new hooks, formats, and storytelling angles so every ad makes the next one smarter.
• Translate Data into Big Ideas: Partner with Media and Analytics to uncover why an ad hit the mark, turning raw metrics into pure creative fuel.
• Scale Without Sameness: Build smart versioning systems that deliver massive output while protecting visual craft, originality, and brand distinction.
• Amplify Craft with Tech: Harness generative AI, automation, and modern creative tech to wipe out boring production tasks so your team can focus on real creative problem-solving.
• Stay Deep in the Craft: Ideate, write copy, shape visual hooks, and actively collaborate with your squad to make the work shine.

What You’ll Bring

• Performance Creative Fire: Deep experience creating for paid social, digital, e-commerce, or growth agency environments.
• Workflow & System Design: A track record of building or reimagining high-velocity creative production systems that makers actually love.
• Data-Informed Instincts: Strong creative judgment backed by an ability to read performance metrics and turn numbers into compelling ad concepts.
• Experimentation Mindset: Hands‑on experience running structured creative tests across hooks, formats, messaging, and visual styles.
• Hands‑On Maker Skills: Sharp capability in concepting, copywriting, or visual direction, paired with a passion for experimenting with AI tools.
• Inspirational Leadership: The energy to protect team momentum, foster a culture of bold experimentation, and collaborate effortlessly across Media and GTM teams.
• Exclusive Discounts: Generous employee discounts to style your own space.
• Hybrid Working: Flexible balance between home and our vibrant St Peters HQ.
• Lunch & Coffee On Us: Catered lunches 3 days a week and subsidised barista coffee on site.
• Celebrate You: Paid leave on your birthday!
• Family & Wellness: Paid parental leave and daily mindfulness practices in our dedicated wellness room.
• Culture & Community: Regular team socials via our Ministry of Fun, plus volunteer leave.