Creative Strategist

Pawezy Pty Ltd; City of Melbourne; Hybrid; AUD 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid working

Dog-friendly office

Career growth

Job summary

Pawezy Pty Ltd in Melbourne is seeking a Creative Strategist to drive ad creative ideation and content strategy across paid social. You’ll contribute to weekly ad concepts and monthly content ideation, working closely with our Creative & Marketing Strategist Lead and the rest of the creative team to keep our creative pipeline sharp, fresh, and performance-driven across AU and US markets.

This role has a strong paid performance and commercial focus.

Qualifications

• 2–5 years’ experience in ecommerce marketing, performance marketing, creative strategy or digital advertising.
• Proven experience with DTC brands, ecommerce, or agencies working with ecommerce clients.
• Strong understanding of ad creative strategy and paid social planning.
• Strong understanding of Meta advertising, paid social creative performance and direct-response principles.
• Ability to analyse creative performance and refine strategy based on insights.

Responsibilities

• Contribute to weekly ad concept development and monthly content ideation across paid social channels.
• Research industry trends and analyse top-performing ad creatives to develop high-converting concepts.
• Research customer behaviour, pain points, desires, objections and competitor activity to uncover new hooks and messaging.
• Script and brief ad creatives, ensuring each concept aligns with brand messaging and objectives.
• Collaborate with Design to align visuals for paid media and website assets.
• Review and revise ad creative with the Design team through to final, ready-to-launch.
• Maintain premium brand voice across every channel.
• Attend and contribute to local shoots, ensuring content aligns with creative strategy and performs for paid media.

Skills

Creative strategy

Paid social

Ecommerce marketing

Meta advertising

Content ideation

Independent worker

Education

Marketing/Advertising degree

Tools

Creative tools

Job description

Pawezy is an Australian-born eCommerce brand creating premium dog gear and supplements trusted by over half a million dog parents worldwide — all under one simple promise: Lifestyle for Paws, made Easy.

Since launching in 2021, we’ve been featured in publications such as Vogue Australia and on 7News, and thanks to the support of our Pawezy community, we’ve donated over $1 million worth of products to RSPCA Victoria and other dog rescue organisations across Australia.

We’re a collaborative in-house marketing team where creativity and commercial thinking sit side by side, backed by our own paid media, email, and creative infrastructure. Every concept, script, and campaign is expected to earn its place - we test, learn, and back what works. If you want your ideas to actually run (not sit in a deck), this is that kind of seat.

About Us

Pawezy is an Australian-born eCommerce brand creating premium dog gear and supplements trusted by over half a million dog parents worldwide — all under one simple promise: Lifestyle for Paws, made Easy.

Since launching in 2021, we’ve been featured in publications such as Vogue Australia and on 7News, and thanks to the support of our Pawezy community, we’ve donated over $1 million worth of products to RSPCA Victoria and other dog rescue organisations across Australia.

We’re a collaborative in-house marketing team where creativity and commercial thinking sit side by side, backed by our own paid media, email, and creative infrastructure. Every concept, script, and campaign is expected to earn its place - we test, learn, and back what works. If you want your ideas to actually run (not sit in a deck), this is that kind of seat.

About the Role

We’re looking for a Creative Strategist to help drive ad creative ideation and content strategy across paid social. You’ll contribute to weekly ad concepts and monthly content ideation, working closely with our Creative & Marketing Strategist Lead (who you’ll report to) and the rest of the creative team to keep our creative pipeline sharp, fresh, and performance-driven across both the AU and US markets.

This role has a strong paid performance and commercial focus. You’ll be expected to understand how creative works within Meta advertising, use performance insights to identify what is working, and develop concepts, hooks, angles, scripts and iterations designed to drive customer action.

You’ll also be provided with training on our internal creative tools and processes from day one.

Key Responsibilities

Creative Strategy & Paid Social Ideation

• Contribute to weekly ad concept development and monthly content ideation across paid social channels.
• Research industry trends and analyse top-performing ad creatives to develop high-converting concepts.
• Research customer behaviour, pain points, desires, objections and competitor activity to uncover new hooks, angles and messaging opportunities.
• Script and brief ad creatives, ensuring every concept aligns with brand messaging and performance objectives.
• Work within our established creative frameworks and tools to keep ideation sharp and on-brand.
• Use Meta and paid social creative performance insights to identify winning patterns, develop iterations and inform what to test next.

Collaboration & Talent Selection

• As part of ideation, specify the type of creator or talent a concept needs and pass that into our existing sourcing pipeline.
• Collaborate with our Design team to align visuals for paid media, social and website assets.
• Review and revise ad creative with the Design team through to final, ready-to-launch completion.
• Maintain creative consistency and premium brand voice across every channel.

Content & Shoot Collaboration

• Attend and contribute to relevant local studio and lifestyle shoots, working alongside photographers, creators and the wider creative team to bring concepts to life.
• Help ensure content captured at these shoots aligns with the original creative strategy and is optimised for paid media performance, not just visual polish.

• Being comfortable creating quick-turnaround content yourself or appearing on camera where a concept calls for it is a strong plus.

What We’re Looking For

• 2-5 years’ experience in eCommerce marketing, performance marketing, creative strategy or digital advertising.
• Proven experience with DTC brands, eCommerce, or agencies working with eCommerce clients.
• Strong understanding of ad creative strategy and paid social planning.
• Strong understanding of Meta advertising, paid social creative performance and direct-response principles.
• Ability to analyse creative performance, identify trends and refine strategy based on insights.
• Strong ideation instinct paired with commercial sales thinking - you understand that every asset is a growth experiment, not just a brand exercise.
• Comfortable working with designers and content creators, providing clear and constructive creative direction.
• Comfortable working independently, with a proactive approach to problem-solving and an appetite for growing responsibility.
• Comfortable creating content yourself — including filming, basic direction or on-camera presence — is a strong plus.

Tertiary qualification in marketing, advertising or communications is a plus but not required — relevant experience matters more to us.

What We Offer

• Full-Time Position: $70,000-$80,000 AUD + Super
• Hybrid working - based in our Cheltenham office with flexible work-from-home days.
• Training and access to our internal creative tools and processes.
• A genuine seat at the table in a premium DTC brand.
• Room to bring ideas to life and see them run - not sit in review indefinitely.
• A tight-knit, collaborative in-house team where your creative contribution is visible and valued.
• Career growth as the brand - and your responsibility - expands.
• Dog-friendly office - bring your pup to work!