Performance Lead

Publicis Groupe; City of Melbourne; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Global Marcel AI Platform

Publicis learning & development

Career Conversations program

Diversity & Inclusion committees

Job summary

Publicis Groupe in Melbourne is seeking a Senior Performance Lead to own day-to-day performance communications and delivery. You will translate strategic direction into actionable multi-channel plans, leveraging AI to identify efficiencies and automate tasks, elevating the team’s capacity for proactive growth.

You will lead WIPs, forecast, manage budgets, and drive cross-channel strategies to meet client business goals while mentoring the team in AI tools and analytics.

Qualifications

• Senior agency experience across Search, Social and performance media.
• Forecasting, analytics and attribution expertise.
• Experience leveraging AI and automation to drive operational efficiency and performance outcomes.
• Strong commercial acumen and client management capabilities.
• Exceptional communication skills with experience influencing senior stakeholders.
• Demonstrated leadership, coaching and team development experience.
• Passion for innovation, experimentation and continuous improvement.

Responsibilities

• Be the day-to-day performance point of contact, building trust through data accuracy and responsiveness.
• Escalate performance or scope risks to the GAD with a solution-oriented focus.
• Lead client WIPs, providing clear POVs on market changes and emerging AI product roadmaps.
• Develop strategic directions into channel recommendations and tactics that deliver on client business goals.
• Design test and learn frameworks to validate new thinking, specifically regarding AI-led formats and automated bidding.
• Examine the full view of the client’s business to provide data-driven insights on performance.
• Own forecasting inputs and reconciliations, leveraging AI-driven forecasting tools to set realistic targets.
• Maintain strict budget control and ensure adherence to all agency commercial processes.
• Identify opportunities for cross departmental revenue growth within the agency.
• Capacity Building: Coach and mentor direct reports to use AI tools for reporting and admin, freeing up 15% of their day for proactive growth initiatives.
• Literacy: Drive analytic and AI-literacy training for the broader team to roll out best practices.
• Culture: Create psychosocial safety with accountability, establishing continuous improvement loops for the team’s output.

Skills

Forecasting & analytics

AI & automation

Leadership

Client management

Communication

Performance media

Strategic thinking

Job description

Company description

Delivering Smarter, Faster, Accountable Media We exist to grow our clients businesses through Smarter, Faster, Accountable media services.

Smarter: We use our clients’ data to drive growth.

Faster: We have media, data and creative production under one roof to deliver an agile advantage.

Accountable: We demand that we are accountable to our clients’ business growth.

Born as a specialist performance media agency, we apply a performance mindset to a full range of integrated marketing solutions, from media to creative, data and technology. Our mission is to grow our clients’ revenue through regression-based media planning complemented with human insight to help determine the optimal balance between brand and performance media

Overview

At Atomic 212°, we’re not your average media agency. We started as a performance media and search marketing specialist, but we’ve evolved into an award-winning agency that combines creativity, technology, and data to deliver exceptional results across all media channels. From big-picture strategies to granular campaign execution, accountability and innovation are in our DNA. We work with major global and Australian brands across industries, delivering solutions that inspire and perform.

Now part of Publicis Groupe, you will join one of the world’s most progressive and dynamic modern communications businesses and enjoy the benefits that come with the network – from extensive Learning & Development opportunities, additional leave benefits, to a strong culture of connection and collaboration across our entire network.

Who are we looking for?

The Performance Lead is the day to day owner of performance-led client communications and delivery. You will translate strategic direction into actionable multi-channel plans while utilising AI to identify operational efficiencies and automate repetitive tasks, directly elevating the capacity of the team to focus on high-value proactive initiatives. You are responsible for keeping the GAD across risks early and ensuring all delivery is mathematically aligned to agreed business goals.

What will your day to day look like?

• Be the primary, day-to-day performance point of contact, building trust through data accuracy and responsiveness.
• Escalate performance or scope risks to the GAD with a solution-oriented focus.
• Lead client WIPs, providing clear POVs on market changes and emerging AI product roadmaps.
• Develop strategic directions into channel recommendations and tactics that deliver on client business goals.
• Design test and learn frameworks to validate new thinking, specifically regarding AI-led formats and automated bidding.
• Examine the full view of the client’s business to provide data-driven insights on performance.
• Own forecasting inputs and reconciliations, leveraging AI-driven forecasting tools to set realistic targets.
• Maintain strict budget control and ensure adherence to all agency commercial processes.
• Identify opportunities for cross departmental revenue growth within the agency.
• Capacity Building: Coach and mentor direct reports to use AI tools for reporting and admin, freeing up 15% of their day for proactive growth initiatives.
• Literacy: Drive analytic and AI-literacy training for the broader team to roll out best practices.
• Culture: Create psychosocial safety with accountability, establishing continuous improvement loops for the team’s output.

What will set you up for success?

• Senior established agency experience across Search, Social and performance media.
• Proven strategist with strong forecasting, analytics and attribution expertise.
• Experience leveraging AI and automation to drive operational efficiency and performance outcomes.
• Strong commercial acumen and client management capabilities.
• Exceptional communication skills with experience influencing senior stakeholders.
• Demonstrated leadership, coaching and team development experience.
• Passion for innovation, experimentation and continuous improvement.

#LI-DS1

Additional information

What we can offer:

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail]; your personal information will be kept confidential.