Senior Performance Creative

Canva; Sydney; On-site; AUD 90,000 - 150,000; Full time

Benefits offered by this job

Equity packages

Inclusive parental leave policy

Vibe & Thrive allowance

Flexible leave options

Job summary

Canva in Sydney is seeking a talented performance creative specialist to craft paid social content across Meta, TikTok, YouTube and more. You’ll transform briefs and data into compelling concepts, write hooks and scripts, and direct UGC-style shoots.

Join a Growth Creative team that blends creativity with data, works on fast-moving campaigns, and values craft, curiosity, and collaboration. This role offers hybrid work with equity benefits.

Qualifications

• 5+ years of experience across performance creative, copywriting, video production, or content creation with strong paid social focus.

Responsibilities

• Turn briefs and insights into distinctive paid social concepts for Meta, TikTok, YouTube and others.
• Write hooks, scripts, static copy, carousels and longer-form video content.
• Plan and direct self-directed shoots for UGC-style, creator-led and DTC content.
• Edit and iterate high volumes of short-form video with pacing, captions and storytelling.
• Review creative performance and form hypotheses for next rounds.
• Remix existing creative to improve performance.
• Partner with strategists, marketers and media partners to ensure alignment with goals.
• Share learnings to raise the creative bar and build repeatable playbooks.

Skills

Performance creative

Copywriting

Video production

Content creation

Paid social

Tools

Analytics dashboards

Job description

Join the team redefining how the world experiences design.

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Sydney

Our flagship Sydney campus is uniquely Canva - an extension of our Surry Hills neighbourhood. It’s a thoughtfully designed space with plenty of room to collaborate, focus, and connect.

This role is based in Sydney, and we’re looking for someone who calls it home. Our hybrid way of working gives you the flexibility to work remotely, and to come together on campus for meaningful in-person collaboration and connection when it matters most. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

• Turning campaign briefs, audience insights and performance data into distinctive creative concepts for paid social across Meta, TikTok, YouTube and other channels.
• Writing high-performing hooks, scripts, static copy, carousels and longer-form video content designed to capture attention and drive action.
• Planning and running self-directed shoots for UGC-style, creator-led and direct-to-camera content, including sourcing and directing talent.
• Editing and iterating high volumes of short-form video quickly, using strong judgement around pacing, structure, captions, sound and storytelling.
• Reviewing creative performance across metrics such as hook rate, hold rate, CTR and conversion, and turning those insights into clear hypotheses for the next round of work.
• Remixing and repurposing existing creative into new variations, testing different angles, formats and messages to improve performance.
• Partnering closely with strategists, marketers and media partners to keep creative decisions connected to campaign goals and audience needs.
• Raising the creative bar by bringing strong craft judgement, sharing learnings generously and helping turn successful experiments into repeatable playbooks.

You're probably a match if

• You have 5+ years of experience across performance creative, copywriting, video production, or content creation, with a strong focus on paid social.
• You have a portfolio of YouTube, Meta, or TikTok ads that demonstrate strong performance. You’ve got the polish, and the results.
• You have experience creating and remixing UGC-style content into ads that convert.
• You’re analytically minded: comfortable in dashboards, confident with performance metrics, and able to connect creative decisions to outcomes.
• You have a deep understanding of platform dynamics, formats, and what actually makes people stop scrolling.
• You’re a strong communicator who can present creative rationale clearly to stakeholders.
• You can work at speed and scale, managing multiple projects and tight turnarounds without dropping quality.

About the team

Canva’s Growth Creative team sits at the intersection of creativity, performance, and scale. We create high-performing work across video, copy, static, UGC-style content, and everything in between - always with a clear focus on what drives impact.

We move quickly, test often, and use performance data to sharpen our thinking and improve the next piece of work. Great creative and great data go hand in hand here, and the team is constantly learning, experimenting, and raising the bar.

You’ll join a team that values strong craft, curiosity, and momentum with plenty of opportunity to shape how performance creative evolves at Canva.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.