Head of Creative Strategy

Revere Recruitment; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid working model

In-house production studio

Job summary

Fit Litter is seeking a Head of Creative to lead our paid social creative function, owning strategy for Meta, TikTok and emerging platforms. You’ll craft scalable, direct-response creative systems, mentor editors, and partner with the Founder and Head of Marketing to drive performance.

You’ll oversee a hybrid in-house studio, ensure high-caliber creative output, and shape multi-market campaigns that convert audiences into customers at scale.

Qualifications

• 5+ years in performance creative or paid social strategy.
• Proven track record leading ads that scaled with measurable results.
• Deep hands-on fluency with Meta and TikTok creative platforms.
• Strong DTC/eCommerce background with paid social focus.
• Leadership experience, mentoring creatives and raising standards.

Responsibilities

• Lead the paid social creative team end-to-end across platforms.
• Build a structured testing and iteration system for winning creatives.
• Translate ad performance data into actionable creative direction.
• Develop frameworks for hooks, messaging angles and offers.
• Train and mentor creatives, building a high-performance team.
• Partner with marketing leadership to align creative with brand.
• Influence landing pages, CRO, and funnel design where needed.

Skills

Performance creative

Paid social strategy

Direct-response advertising

Leadership experience

Meta ads

TikTok ads

DC /eCommerce background

Job description

Fit Litter isn't your average pet brand. Born from a mission to create simple, everyday solutions that help cat owners stay proactive about their cat's health, they've grown from a small challenger brand into an 8-figure category disruptor across AU, UK and NZ. They're powered by performance marketing, genuinely innovative products, and a relentless creative output.

They operate like a small team that plays big. Autonomy, ownership, candour and high trust are the cultural pillars. Egos are left at the door. And while the growth has been explosive, they are nowhere near done.

They're now entering Stage 2; expanding internationally, launching major new product lines, and building a world-class content and growth engine. Central to that is a fully-equipped in-house production studio and a performance creative function that needs a leader.

This is not a traditional Head of Creative role. It's a hybrid commercial and creative leadership position for someone who thinks like a direct-response advertiser, has the taste and instincts of a creative director, and the systems brain of an operator. You'll own paid social creative strategy and build the machine that turns audiences into customers at scale, with predictability.

What you'll love:

• Joining at a pivotal inflection point. This is the role that helps take Fit Litter from fast-growing D2C brand to household name
• Full ownership of the performance creative function with direct collaboration with the Founder and Head of Marketing & Brand
• Access to a fully-built in-house production studio and an existing creative team ready to be led and elevated
• Hybrid working model with genuine flexibility
• A clear career pathway as the business scales into a multi-channel, multi-market organisation
• A role intentionally designed for ambitious high performers who want their work to matter

What you'll be doing:

• Lead the paid social creative team end-to-end. You'd be setting direction, standards, and the quality bar for every ad that leaves the building across Meta, TikTok and emerging platforms
• Build a structured testing and iteration system that produces winning creative with predictability, not by accident
• Translate ad performance data (CTR, CPA, hook rate, hold rate, ROAS, thumbstop) into clear, actionable creative direction
• Develop frameworks for hooks, messaging angles, offer positioning, and ad structures the team can deploy consistently
• Train and mentor creative strategists and editors, building a strong feedback culture and raising the ceiling of what the team can produce
• Partner with the Head of Marketing & Brand to ensure paid creative reinforces rather than fragments the brand
• Influence landing pages, CRO, offers and funnel design where they materially affect creative performance

What you'll bring:

• 5+ years in performance creative, paid social creative strategy, or a closely related discipline
• A demonstrable track record of leading or producing ads that scaled significantly. You can show the work and the numbers
• Deep, hands-on fluency in how Meta and TikTok creative actually works today. Not theoretical.
• Strong DTC and eCommerce background, ideally in brands heavily reliant on paid social
• An elite understanding of direct-response advertising and sales psychology, think hooks, emotional triggers, objections, proof, offer positioning, persuasion frameworks
• Experience building repeatable creative systems and testing processes
• Real leadership experience. You've mentored creatives, raised standards, and built accountability inside a team
• Strong creative taste paired with a commercial, conversion-first mindset
• Bonus: experience with Google Ads, CRO, landing page strategy, or full-funnel performance

If your experience matches the brief, we'd love to hear from you. Suitable candidates will be contacted for a confidential chat.