Marketing Coordinator

The Dirt Company; Melbourne; On-site; AUD 60,000 - 75,000; Full time

Job summary

The Dirt Company in Melbourne seeks a Marketing Coordinator/Executive to help bring the next 200,000 users along with a small in-house team. You’ll collaborate with our brand designer, freelance copywriter and PR/activations manager to deliver monthly campaigns and drive growth through data-driven paid media decisions.

You’ll manage spend, plan photoshoots, build email campaigns and keep our CRM clean and segmented.

Qualifications

• At least a year of marketing experience.
• Marketing degree (or similar) with strong results.
• At home in spreadsheets and ad dashboards.
• Bonus points for hands-on time in Meta, TikTok or Google Ads, or with Klaviyo, Shopify, GA4 or Canva.

Responsibilities

• Help bring monthly campaigns to life with the brand designer, freelancers, PR and activations manager and keep everyone on track.
• Optimize paid media across Meta, TikTok and Google, using creative performance to guide what we make next.
• Track spend and pacing across a marketing budget approaching seven figures.
• Plan and organise photoshoots, from shot lists to schedules.
• Build emails and keep our database clean and segmented.
• Brief freelancers and agencies, and keep work on time and on brief.

Skills

Marketing campaigns

Spreadsheet proficiency

Ad dashboards

Analytics

Education

Marketing degree or related

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Klaviyo

Shopify

GA4

Canva

Job description

Walk down any laundry aisle and you'll see shelf after shelf of plastic bottles, made with sticky products designed to be used once and thrown away. Nobody has ever stood there feeling inspired. We thought laundry deserved better, and so did the planet.

Laundry is one of the few jobs every household does. A few thoughtful changes and you can improve it a lot.

We make products that do less harm, and that people genuinely get excited about. Pure, powerful, 100% biodegradable, and scented so beautifully people actually look forward to washing day.

When a refill pack is empty, it comes home to us, free, to be washed, sanitised and filled again. Last year, almost 50,000 refill packs were given a second life.

Nearly 200,000 people have already made the switch, and some slip love notes in with their returns. In nine years, we've grown from one person to 25, and yet we still feel we're just getting started.

We're looking for the fourth member of our in-house marketing team a marketing coordinator / executive) to help bring the next 200,000 along.

You'll be a great fit if

You're organised and thorough; messy file management annoys you

You like numbers and want to know why they moved

You have ideas, and want to help shape the ones that drive our growth

The mission "Do less harm" excites you

You love working as part of a team

Your role

• Help bring our monthly campaigns to life with our brand designer, freelance copywriter and PR and activations manager, keeping everyone on track
• Optimise our paid media across Meta, TikTok and Google, using creative performance to shape what we make next
• Track spend and pacing across a marketing budget approaching seven figures
• Plan and organise photoshoots, from shot lists to schedules
• Build our emails and keep our database clean and segmented
• Brief freelancers and agencies, and keep work on time and on brief

In a week, you'll probably

• Review which ads are working and turn what you learn into briefs for new content
• Upload new ads and log what you're testing
• Check spend pacing and flag anything off track
• Report on what worked, what didn't and what to try next
• Line up a photoshoot: book the crew, build the shot list and keep the team to schedule
• Build and schedule a campaign email
• Bring an idea or two to the team

Your experience

• At least a year of marketing experience.
• OR A marketing degree (or similar) with strong results, plus something relevant you did along the way: an internship, part-time marketing work, running a club's socials, etc.
• At home in spreadsheets and ad dashboards
• Bonus points for hands-on time in Meta, TikTok or Google Ads, or with Klaviyo, Shopify, GA4 or Canva.

How you'll grow

Dirt is growing fast, and you'll grow with it. You'll report to and learn directly from our founder, Frankie, picking up the hard skills and how we work, backed by all the coaching and learning academies you need.