Part Time Marketing Manager, Home Buying. 12 Month Fixed Term Contract

CommBank; Sydney; On-site; AUD 70,000 - 110,000; Part time

Job summary

CommBank is seeking a Part Time Marketing Manager (Home Buying) to join a dynamic Home Buying Marketing team in Sydney. This 12-month fixed-term contract, with a job share arrangement, focuses on strategising, executing and reviewing campaigns to acquire Home Buying customers.

In this three-day-per-week role, you will translate objectives into data-driven campaigns, manage end-to-end delivery, collaborate across functions, and report on ROI to improve results.

Qualifications

• Experience with end-to-end, integrated campaign delivery with accountability across strategy, production and execution.
• Developed project management and analytical skills, with strong verbal and written communication skills.
• Demonstrated ability to work effectively in a job share arrangement, with collaboration and coordination across priorities and handovers.
• Commercial acumen and ability to track, optimise and demonstrate ROI/ROMI from campaign metrics.

Responsibilities

• Translate business objectives into marketing communications strategies and campaigns driven by data and insights.
• Develop and project manage campaigns that deliver business objectives, raise consideration, drive product acquisition/cross-sell or improve retention.
• Influence partners across product, data/analytics and digital to develop go-to-market plans and customer communications strategies.
• Lead end-to-end delivery and post-campaign reporting of BAU and large-scale marketing initiatives, including briefing, execution and PIR.
• Ensure campaigns support the CommBank brand and improve customer experience.
• Build analysis and reporting of campaigns to demonstrate marketing contribution and identify improvements.
• Manage expenditures to agreed budget and demonstrate budget governance.
• Uphold brand voice across customer and communication channels.
• Adhere to the Code of Conduct.

Skills

Campaign management

Project management

Analytical skills

Communication skills

Collaboration

ROI analysis

Stakeholder management

Job description

Part Time Marketing Manager, Home Buying. 12 Month Fixed Term Contract

Position Description: Marketing Manager (Home Buying)

Job Share, 3 days per week

12 month fixed term contract

Sydney Based

Be part of a dynamic, fast-paced Home Buying Marketing team that directly supports the retail bank and CommBank’s broader purpose of building a brighter future for all

Do work that matters

You will work closely with the Home Buying Domain to strategise, execute and review marketing campaigns and initiatives aligned to business priorities and existing Home Buying customer needs. You will be responsible for delivering these business priorities, primarily across customer acquisition.

This is a three-day-per-week role offered as part of a job share arrangement with another Marketing Manager. Success in the role requires excellent collaboration and clear communication, with the ability to coordinate priorities, share accountability and manage workloads seamlessly across the job share partnership.

See yourself in our team

Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank.

Our wider team directly supports the Product Domains in the Retail Bank to deliver both the marketing and product priorities. We partner closely with other CommBank Marketing CoEs including Brand & Creative, Business & Institutional Marketing, Media, and Customer Insights and Research.

Your direct team supports the Home Buying Crew – delivering end-to-end initiatives across ATL and BTL channels to acquire new Home Buying customers.

On any given day, you will:

• Translate business objectives into marketing communications strategies and campaigns that are driven by data and insights.
• Develop and project manage campaigns that deliver business objectives, raise consideration, drive product acquisition/cross-sell and/or improve customer NPS and retention.
• Influence core partners (across product, customer data & analytics, and digital) via membership in cross-functional agile teams, to develop and deliver go-to-market plans and customer communications strategies to meet business and customer objectives.
• Lead the end-to-end delivery and post-campaign reporting of BAU and large-scale go-to-market marketing initiatives, including briefing, execution and PIR.
• Ensure all marketing campaigns support and promote the CommBank brand and reputation, as well as enhance the customer experience.
• Build robust analysis and reporting of all delivered campaigns and activity to demonstrate marketing contribution back to the business, providing insights for tracking to key business objectives and results, and recommendations for continuous improvement.
• Manage expenditures to agreed budget and demonstrate budget governance.
• Uphold brand voice and messaging consistency across all customer and communication channels.
• Adhere to the Code of Conduct. The Code of Conduct sets the standards of behaviour, actions, and decisions we expect from our people.

We’d love to hear from people who have:

• Experience with end-to-end, integrated campaign delivery with accountability across strategy, production and execution.
• Developed project management and analytical skills, with strong verbal and written communication skills.
• Demonstrated ability to work effectively in a job share arrangement, with excellent collaboration and communication skills and a proactive approach to coordinating priorities, workload and handovers with a job share partner.
• Commercial acumen and ability to track, optimise and demonstrate ROI/ROMI from campaign metrics.
• Be able to identify the most appropriate analytical and research frameworks to turn data into actionable insights.
• Ability to apply knowledge to ensure best practice, governance with emphasis on continuous improvement.
• Ability to build strong relationships with both internal and external stakeholders to create positive outcomes with a can-do attitude.
• Creative thinker with a problem-solving and growth mindset.
• At least 5 years’ experience in a marketing generalist or marketing communications role.
• Experience in technology and financial services marketing preferred but not essential.