Interim Senior Marketing Manager – Cards Acquisition

Go Fractional; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Job summary

CommBank is seeking a Senior Marketing Manager – Cards Acquisition to lead the go-to-market strategy for a new Card proposition, focused on customer acquisition and engagement.

You will generate insights to shape the Customer Value Proposition, partner across product portfolios, and collaborate with cross-functional teams to deliver GTM plans and continuous testing for optimal outcomes.

Qualifications

• Experience in credit cards and/or financial services marketing.
• Proven ability to design cohesive go-to-market strategies with optimal channel mix.
• Ability to use data to tell stories and influence decisions.
• Strong stakeholder management across product, data, and digital teams.
• Understanding of ROI/ROMI and campaign metrics.
• People leadership experience with at least 1 direct report; 8+ years in consumer finance marketing preferred.

Responsibilities

• Build the go-to-market strategy for a new Card proposition, delivering on business and customer goals, with a focus on acquisition and engagement.
• Generate and leverage customer insights to identify core strategic challenges and opportunities.
• Be customer-obsessed and partner across product portfolios to integrate customer strategies.
• Collaborate with cross-functional agile teams to deliver go-to-market plans and iterate for outcomes.
• Lead holistic reporting by product line, including learnings and next steps.

Skills

Credit cards knowledge

Financial services marketing

Go-to-market strategy

Data storytelling

Stakeholder management

ROI/ROMI

People leadership

Job description

Senior Marketing Manager – Cards Acquisition

12 Month Fixed Term Contract

See yourself in our team

Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank.

We have a fantastic opportunity to join a fast-paced marketing team with a culture built on energy, pace, commitment, and curiosity. Want to work in an environment with a strong foundation built on digital, data and innovative tools? Are you passionate about helping customers understand their credit options to support their everyday life as well as support their aspirational goals?

The Senior Marketing Manager, Cards Acquisition sits in the Consumer Marketing team, reporting directly to the Executive Manager, Consumer Finance Marketing for the Consumer Finance portfolio.

Do work that matters

• Build the go-to-market strategy for a new Card proposition, delivering on business and customer goals, with a focus on customer acquisition and engagement.
• Generate and leverage customer insights to identify core strategic customer challenges/opportunities/pain points to help shape the development of relevant and simple Customer Value Proposition.
• Be customer-obsessed in partnering across product portfolios to integrate customer strategies and initiatives.
• Collaborate with cross-functional agile teams to deliver go-to-market plans and continuously test and iterate to achieve customer outcomes.
• Lead holistic reporting by product line, including results on business objectives, key learnings and next steps.

We want to hear from you if this sounds like you:

• Deep knowledge and experience in credit cards and/or financial services as a marketer or product owner.
• Highly strategic with experience in designing go-to-market strategies that are simple, cohesive, and exhibit the most optimal channel media mix to deliver desired business outcomes.
• Insights driven with ability to use data to tell stories, influence decision-making, and develop marketing initiatives, all while connecting activity to business opportunities/challenges.
• Strong stakeholder management skills with all elements of the value chain including product / data and analytics / digital etc.
• Strong business acumen and understanding of ROI/ROMI and campaign metrics
• Creative thinker with problem-solving/growth mindset
• People leader experience, as this role will manage 1 direct report
• 8 years + experience in consumer finance marketing preferred.

Working at CommBank

At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in.