Marketing Manager

Bendigo Bank; Melbourne; Hybrid; AUD 90,000 - 115,000; Full time

Benefits offered by this job

Hybrid work with flexible hours

Discounted gym memberships

Private health insurance options

Employee Assistance Program (EAP)

Job summary

A leading banking institution is seeking a Marketing Manager for fixed-term contracts in Melbourne. The role involves leading marketing campaigns, developing strategies, and analyzing performance metrics. Ideal candidates will have experience in banking or financial services and strong analytical skills. Flexible hybrid work options are available.

Qualifications

• Experience as a Marketing Manager in Banking, Financial Services, or Insurance.
• Proven ability to drive metric-driven marketing and demonstrate strong commercial acumen.
• Experience in developing B2B and B2C marketing strategies and campaigns.
• Experience developing B2B and B2C marketing strategies, plans and campaigns; strong stakeholder management.

Responsibilities

• Lead marketing campaigns across all channels.
• Develop and execute marketing strategies for assigned portfolios.
• Report on campaign ROI and performance to stakeholders.
• Collaborate with stakeholders to shape customer value propositions for products and services.

Skills

End-to-end marketing capability

Analytical mindset

Strong stakeholder management

B2B & B2C marketing

Agile marketing

Education

Relevant tertiary qualification in marketing

Tools

Analytics tools

Job description

Overview

Two fixed-term contract opportunities for Marketing Manager in the Brand, Marketing and Communications (BMC) division. Roles are 9-month and 12-month contracts, potentially full time or 4 days per week. You’ll report into a Senior Marketing Manager and collaborate with the team to develop and execute B2B and B2C marketing strategies across Products and Lending portfolios, including Consumer banking, Broker and Wealth products. Experience in an Agile environment is highly regarded as the BMC teams transition to a new way of working.

These roles can be based in Melbourne, Adelaide, or Bendigo. We offer flexible work options with a hybrid model requiring a minimum of 60% in the office.

Responsibilities

• Lead end-to-end marketing campaigns across all channels to deliver targeted messaging for specific market, customer, and client audiences.
• Develop and execute B2B and B2C marketing strategies, plans, and campaigns for assigned portfolios.
• Use post-campaign analytics to report on ROI and campaign performance; present findings to stakeholders.
• Collaborate with stakeholders to shape customer value propositions for products and services that improve banking experiences.

Qualifications

• A relevant tertiary qualification in marketing (preferred).
• Experience as a Marketing Manager in Banking, Financial Services, or Insurance, or with services or ecommerce product marketing.
• Proven ability to drive metric-driven marketing and demonstrate strong commercial acumen.
• Experience in developing B2B and B2C marketing strategies, plans, and campaigns; strong stakeholder management skills.

What you’ll bring to the role

• End-to-end marketing capability across channels.
• Analytical mindset with ability to report on campaign ROI and influence stakeholders.

Benefits & Why Bendigo Bank

• Hybrid work with flexible hours and options to suit your life.
• Health and wellbeing support, including discounted gym memberships and private health insurance options; Employee Assistance Program (EAP) for you and your immediate family.
• A supportive, creative marketing team focused on making banking faster and easier for customers.

Application details

Applications close Tuesday 23 September. We encourage applicants who bring diversity of thought and support adjustments for accessibility during the selection process.