Part-time Digital Marketing Specialist

SRBC Group; Sydney; In loco; AUD 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

SRBC Group in Sydney is seeking a hands-on marketer to own and grow our digital footprint across Songbird, Eagleton Ridge Disability Services, and ReadyCare. You will develop and launch campaigns, manage PPC and social ads, and oversee email marketing to partners, clients, and community stakeholders.

This role reports to the CEO and works autonomously to optimise online presence, drive referrals, and tell impact stories that connect people with trusted disability support.

Competenze

• Develop and launch campaigns across multiple SRBC brands.
• Manage digital advertising spend and optimise campaigns.
• Create and deploy email campaigns and social content.

Mansioni

• Multi-Brand Digital Strategy across Songbird, ERDS, and ReadyCare.
• Website & SEO Management across group sites incl srbc.com.au.
• Paid Advertising: Google Ads and Meta Ads targeting Hunter region.
• Email Marketing (EDM) for referral partners and clients.
• Impact storytelling via digital content.
• Process optimization using AI to reduce care overheads and costs.

Conoscenze

Digital marketing strategy

SEO

Paid advertising

Email marketing

Social media management

Content creation

Analytics & reporting

AI in marketing

Strumenti

Google Ads

Meta Ads

Google Analytics

SEO tools

Descrizione del lavoro

At SRBC, our work is driven by a deep commitment to the community. Our brands empower individuals with a disability to lead their best lives by encouraging opportunities for involvement, choice and accomplishment at home and within society. By joining our team, you will be contributing to enhancing the lives of people with disabilities, their families and carers. Employed directly by SRBC, you will support our overarching brand presence for our operational brands: Songbird, Eagleton Ridge Disability Services, and ReadyCare.

This role is ideal for a marketer who derives personal value from contributing to a good cause. Reporting directly to CEO, this role operates independently, developing and launching campaigns, managing the digital advertising spend, managing the social media content and deployment email campaigns. You will oversee the digital footprint for all SRBC brands, ensuring that our online presence connects people in need with the trusted support they need.

Key Responsibilities

• Multi-Brand Digital Strategy: Manage the digital marketing execution across Songbird, ERDS, and ReadyCare.
• Website & SEO Management: Oversee content updates, landing page creation, and technical SEO across all group websites, including srbc.com.au.
• Paid Advertising: Design and optimise Google Ads and Meta Ads to drive growth via our SDA partnership in the Hunter, Newcastle, and Central Coast regions.
• Email Marketing (EDM): Develop targeted email campaigns for referral partners, clients, and community stakeholders.
• Impact Storytelling: Craft digital content that highlights how we help individuals thrive within their community, no matter their ability.
• Process Optimisation: Utilise AI to optimise care overheads and administrative costs to help protect our 10% net profit margin goal.