Digital Marketing Coordinator

Southern Cross Care WA; Perth; Hybrid; AUD 65,000 - 95,000; Full time

Benefits offered by this job

Not-for-profit salary packaging up to

Job summary

Southern Cross Care WA is seeking a Digital Marketing Coordinator to develop and execute paid performance campaigns, support marketing automation and email programs, and deliver meaningful customer experiences across the journey.

Based at our Rivervale central office with the option to work from home two days a week, you will manage the digital marketing CRM, ensure accurate data, and enable effective campaign execution and reporting.

Qualifications

• 3+ years digital marketing experience with CRM experience (HubSpot or similar).
• Experience with Google Ads, Meta, and WordPress.
• Strong copywriting and attention to detail; able to work autonomously.

Responsibilities

• Collaborate with Content Team to optimise website content, SEO, and monitor performance with Google Analytics.
• Write and adapt digital copy across website, email and channels in line with brand guidelines.
• Coordinate end-to-end email marketing campaigns including segmentation, automation, testing, deployment and reporting.
• Manage and optimise Google Ads, Google Business Profile and other digital media channels.
• Build, manage and optimise Meta campaigns within approved budgets.
• Liaise with external suppliers such as agencies, designers, printers and photographers.

Skills

Digital marketing

CRM platforms

Email marketing

Copywriting

SEO

Adobe Suite

Canva

WordPress

Stakeholder management

Task prioritisation

Education

BA in Commerce, Marketing or Communications

Tools

HubSpot

Google Ads

Meta

WordPress

Job description

• Come join one of WA's largest Aged Care organisations.
• Access our salary packaging of up to $18,550 per year and pay less tax
• Seeking a person with a passion for Digital Marketing

We hope you will join us and become one of the people who make Southern Cross Care WA an extraordinary place to be.

About The Role And Where You Will Be Working

Working closely with the Marketing Manager and Marketing Coordinator, the Digital Marketing Coordinator will develop and execute paid performance media activity, support marketing automation and email campaigns, and deliver meaningful customer experiences across the customer journey.

The role is also responsible for managing and maintaining the digital marketing CRM platform, ensuring accurate customer and prospect data, supporting lead capture and nurturing activities, and enabling effective campaign execution, reporting and customer communications.

This is a full time position located in our central office in Rivervale with the option to work from home 2 days per week.

Your Responsibilities Will Include But Not Limited To

• Collaborate with the Content Team to optimise website content, implement SEO best practices, keyword optimisation and ongoing monitoring of website performance using Google Analytics.
• Writing and adapting digital copy across website, email and other channels, ensuring all content is aligned to brand guideline
• Coordinate end-to-end email marketing campaigns, including audience segmentation, content development, automation workflows, testing, deployment and performance reporting to support lead generation and conversion objectives.
• Manage and optimise Google Ads campaigns, Google Business Profile and other digital media channels.
• Build, manage and optimise Meta campaigns within approved budgets.
• Build effective relationships with external suppliers such as agency partners, designers, printers and photographer

About You

The successful candidate will have a willingness to embrace the values of Southern Cross Care WA and rewarding industry and how it plays into the role.

Ideally, you're natural-born problem solver with a passion for promoting a great cause. You're comfortable on computers, prioritising tasks and working autonomously.

To Be Considered For This Role You’ll Need

• BA of Commerce, Marketing or Communications (desirable)
• Minimum 3 years digital marketing experience in a similar role, experienced in CRM platforms (HubSpot or similar, Google Ads, Meta, WordPress (or similar)
• Proficiency using Adobe Suite, Canva, Microsoft Office Suite and WordPress (or similar)
• Excellent digital copywriting skills and attention to detail
• Ability to build effective stakeholder relationships and prioritise workloads

Working With Us

At Southern Cross Care WA, we are committed to being an employer of choice. As well as providing a positive and supportive environment, we also offer the following benefits:

• Not-for-profit salary packaging options of up to $15,900 for general living expenses and $2,650 for entertainment benefits.
• Corporate Health Insurance with HBF
• Free employee assistance program
• A diverse range of services which allows professional development and growth
• Paid Parental Leave
• Annual leave starting at 4 weeks (full time)
• Carers/personal leave
• Service Awards for long standing employees
• Flexible working environment

About Us

Established over 50 years ago, Southern Cross Care WA is a purpose-driven, not-for-profit organisation contributing to social, health and economic development in WA. We do this by enabling the delivery of integrated services in our community for the increasingly complex health, care and accommodation needs of our aging population and those living with mental illness.

Our dedicated and passionate team of around 1000 employees and 130 volunteers, deliver care and services to over 3000 West Australians across our residential, retirement village, mental health, community housing and home care portfolio.

Our promise to our clients, residents and each other is to enable extraordinary because we;

Listen, Act, Do not give up, Work as one.

Southern Cross Housing Ltd. are part of the Southern Cross Care WA Inc. Group.

Southern Cross Care WA is an equal opportunity employer committed to diversity and inclusion. We also acknowledge the Traditional Owners of the lands on which we work.

For more information on the services, we provide visit: scrosswa.org.au