Digital Marketing Strategist

Digital Pvt Ltd; Western Australia; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Not-for-profit salary packaging

Corporate Health Insurance

Flexible working environment

Annual leave 4 weeks

Job summary

Southern Cross Care WA is seeking a Digital Marketing Coordinator in Rivervale (WA) for a full-time, hybrid role with an option to work from home part-time. You will manage paid and organic campaigns, content creation, CRM maintenance and reporting across channels to drive engagement and leads.

You will collaborate with Marketing and Regional teams, contribute to product marketing messages and support a high‑performing team with accurate analytics and optimised campaigns.

Qualifications

• Minimum 3 years digital marketing experience in a similar role.
• Experience with CRM platforms such as HubSpot or similar.
• Proficiency with Google Ads and Meta advertising platforms.
• Familiar with WordPress or similar CMS.
• Proficiency with Adobe Creative Suite and Canva for content creation.
• Strong digital copywriting skills and attention to detail.

Responsibilities

• Collaborate to optimise website content and SEO with KPI monitoring.
• Coordinate end-to-end email marketing campaigns and automation.
• Manage Google Ads, Meta campaigns and other digital channels.
• Create content across blogs, emails, presentations and social posts.
• Maintain CRM hygiene and lead routing with Sales.

Education

BA of Commerce, Marketing or Communications

Digital marketing experience

Digital copywriting

Stakeholder relationships

Task prioritisation

Tools

HubSpot

Google Ads

Meta Ads

WordPress

Adobe Creative Suite

Canva

Microsoft Office

Job description

Digital Marketing & Social Media Assistant for an Industrial Services Provider in Australia (Home...

• Daily Market Intelligence: Prepare a daily market intelligence snapshot covering relevant industry news, market developments and insights.
• Video Editing & Content Creation: Edit raw video footage provided by the internal team into engaging content suitable for the company's social media platforms.
• Social Media Management: Manage and publish content across LinkedIn, Facebook, Instagram and TikTok, ensuring a consistent online presence. Monitor engagement and provide monthly analytics reports with recommendations for improvement.
• LinkedIn & Newsletter Content: Prepare weekly LinkedIn posts focused on industry insights and develop a monthly internal newsletter.
• Meta Advertising: Manage Meta advertising activities, including campaign budgets, audience targeting, campaign performance and analytics.
• Digital Marketing Improvement: Review content and campaign performance, identify opportunities to increase engagement and online visibility, and proactively recommend improvements to the company's digital marketing activities.

Description

The Digital Marketing Specialist supports the execution, optimisation and reporting of Digital Matter's global digital marketing activity. The role reports to the Global Brand Marketing and Communications Manager and supports website updates, campaign setup, landing pages, forms, HubSpot maintenance, workflow support, organic social, digital reporting and campaign administration.

This is a hands‑on delivery role with strong content and creative capability across blogs, email marketing, presentations, case studies, video, social media, graphic design and video editing.

Success in this role is measured through accurate campaign delivery, timely website and content updates, clean data and tracking, useful reporting, strong attention to detail and the ability to support a high‑performing global marketing team.

Accountabilities

Website & Digital Experience

• Website content updates, page builds, landing pages, forms and campaign pages.
• Assist with website QA, link checks, form testing, user journey checks and post‑launch reviews.
• Support multilingual and regional website updates, translations and page changes.
• Maintain basic website hygiene, including broken links, metadata updates, redirects and content accuracy checks.

Digital Campaign Delivery

• Build campaign assets, including landing pages, forms, email assets, tracking links, audience lists and workflows.
• Support campaign setup, testing, launch and optimisation across HubSpot, Apollo, advertising platforms and analytics tools.
• Ensure campaign materials are accurate, approved, correctly tagged and aligned to agreed briefs before launch.
• Maintain campaign documentation, launch checklists, screenshots, performance notes and optimisation actions.

Content Design & Video Support

• Create marketing content across blogs, email marketing, presentations, case studies, video and social media.
• Develop assets using Canva, Adobe Creative Suite, Figma or similar design platforms.
• Edit video content for social media, customer stories and campaign communications.
• Work with Brand and Design to ensure content follows approved brand standards.

Organic Social Media

• organic social media scheduling, publishing and community monitoring across approved Digital Matter channels.
• Adapt approved campaign, product, event and thought leadership content into social media posts.
• Maintain social media content calendars, post copy, creative requirements and publishing records.
• Track organic social performance and provide simple recommendations to improve engagement and consistency.

Paid Media & Audience

• Paid campaign setup across LinkedIn, YouTube, Display, Reddit, Meta and other approved channels.
• Assist with audience preparation, account lists, exclusions, UTM links and campaign QA.
• Monitor campaign pacing, spend, delivery and basic performance indicators, escalating issues to the Global Brand Marketing and Communications Manager.
• Coordinate creative and copy requirements with Brand and Design.

Marketing Operations & HubSpot CRM

• Marketing processes, governance and workflows by maintaining trackers, templates, lists and campaign records.
• Assist with HubSpot maintenance, including forms, lists, workflows, emails, properties, landing pages and campaign setup.
• HubSpot workflow management, including testing, QA, minor updates, documentation and issue escalation.
• Help maintain CRM and marketing platform hygiene, including duplicate checks, field accuracy, lifecycle stages and list management.
• Support lead routing, segmentation, data checks and campaign handover processes with Sales and regional teams.
• Continuous improvement by documenting issues, process gaps, learnings and recommended fixes.

Product Marketing

• Support product positioning, customer value propositions and industry messaging across marketing channels.
• Assist with product launches, coordinating marketing assets, timelines and performance reporting.
• Maintain accurate product information and content, coordinating updates with Product and Engineering.
• Create and update sales materials, including presentations, battlecards, solution guides and customer case studies.
• Support partner launch kits, training materials and onboarding communications, working with Regional Marketing Managers.
• Research competitor activity, pricing and market trends to support messaging and campaign development.

Reporting & Optimisation

• Prepare regular digital performance updates covering website, paid media, campaigns, forms, email and lead generation activity.
• Dashboard maintenance and reporting across HubSpot, GA4, advertising platforms and agreed analytics tools.
• Identify performance issues, data gaps and optimisation opportunities for review with the Global Brand Marketing and Communications Manager.
• Track actions, learnings and results so campaign improvements can be reused across future activity.

Cross‑Functional Collaboration

• Work with Brand, Product Marketing, Regional Marketing Managers, Sales and external agencies to deliver approved marketing activity.
• Support clear handover between campaign setup, content delivery, lead routing and Sales follow‑up.
• Coordinate requests, updates and approvals so work progresses on time and to agreed quality standards.
• Communicate clearly across time zones, escalating blockers, missing information or competing priorities early.

We hope you will join us and become one of the people who make Southern Cross Care WA an extraordinary place to be.

About the role and where you will be working:

Working closely with the Marketing Manager and Marketing Coordinator, the Digital Marketing Coordinator will develop and execute paid performance media activity, support marketing automation and email campaigns, and deliver meaningful customer experiences across the customer journey.

The role is also responsible for managing and maintaining the digital marketing CRM platform, ensuring accurate customer and prospect data, supporting lead capture and nurturing activities, and enabling effective campaign execution, reporting and customer communications.

This is a full time position located in our central office in Rivervale with the option to work from home 2 days per week.

Your responsibilities will include but not limited to:

• Collaborate with the Content Team to optimise website content, implement SEO best practices, keyword optimisation and ongoing monitoring of website performance using Google Analytics.
• Writing and adapting digital copy across website, email and other channels, ensuring all content is aligned to brand guideline
• Coordinate end‑to‑end email marketing campaigns, including audience segmentation, content development, automation workflows, testing, deployment and performance reporting to support lead generation and conversion objectives.
• Manage and optimise Google Ads campaigns, Google Business Profile and other digital media channels.
• Build, manage and optimise Meta campaigns within approved budgets.
• Build effective relationships with external suppliers such as agency partners, designers, printers and photographer

About You:

The successful candidate will have a willingness to embrace the values of Southern Cross Care WA and rewarding industry and how it plays into the role.

Ideally, you're natural‑born problem solver with a passion for promoting a great cause. You're comfortable on computers, prioritising tasks and working autonomously.

To be considered for this role you’ll need:

• BA of Commerce, Marketing or Communications (desirable)
• Minimum 3 years digital marketing experience in a similar role, experienced in CRM platforms (HubSpot or similar, Google Ads, Meta, WordPress (or similar)
• Proficiency using Adobe Suite, Canva, Microsoft Office Suite and WordPress (or similar)
• Excellent digital copywriting skills and attention to detail
• Ability to build effective stakeholder relationships and prioritise workloads

Working with us:

At Southern Cross Care WA, we are committed to being an employer of choice. As well as providing a positive and supportive environment, we also offer the following benefits:

• Not‑for‑profit salary packaging options of up to $15,900 for general living expenses and $2,650 for entertainment benefits.
• Corporate Health Insurance with HBF
• Free employee assistance program
• A diverse range of services which allows professional development and growth
• Annual leave starting at 4 weeks (full time)
• Carers/personal leave
• Service Awards for long standing employees
• Flexible working environment

About us:

Established over 50 years ago, Southern Cross Care WA is a purpose‑driven, not‑for‑profit organisation contributing to social, health and economic development in WA. We do this by enabling the delivery of integrated services in our community for the increasingly complex health, care and accommodation needs of our aging population and those living with mental illness.

Our dedicated and passionate team of around 1000 employees and 130 volunteers, deliver care and services to over 3000 West Australians across our residential, retirement village, mental health, community housing and home care portfolio.

Our promise to our clients, residents and each other is to enable extraordinary because we;

Listen, Act,Do not give up, Work as one.

Southern Cross Housing Ltd. are part of the Southern Cross Care WA Inc. Group.

Southern Cross Care WA is an equal opportunity employer committed to diversity and inclusion. We also acknowledge the Traditional Owners of the lands on which we work.