Digital Marketing Lead for Multi-Brand Social Impact

SRBC Group; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

SRBC Group in Sydney is seeking a hands-on marketer to own and grow our digital footprint across Songbird, Eagleton Ridge Disability Services, and ReadyCare. You will develop and launch campaigns, manage PPC and social ads, and oversee email marketing to partners, clients, and community stakeholders.

This role reports to the CEO and works autonomously to optimise online presence, drive referrals, and tell impact stories that connect people with trusted disability support.

Qualifications

• Develop and launch campaigns across multiple SRBC brands.
• Manage digital advertising spend and optimise campaigns.
• Create and deploy email campaigns and social content.

Responsibilities

• Multi-Brand Digital Strategy across Songbird, ERDS, and ReadyCare.
• Website & SEO Management across group sites incl srbc.com.au.
• Paid Advertising: Google Ads and Meta Ads targeting Hunter region.
• Email Marketing (EDM) for referral partners and clients.
• Impact storytelling via digital content.
• Process optimization using AI to reduce care overheads and costs.

Skills

Digital marketing strategy

SEO

Paid advertising

Email marketing

Social media management

Content creation

Analytics & reporting

AI in marketing

Tools

Google Ads

Meta Ads

Google Analytics

SEO tools

Job description

SRBC Group in Sydney is seeking a hands-on marketer to own and grow our digital footprint across Songbird, Eagleton Ridge Disability Services, and ReadyCare. You will develop and launch campaigns, manage PPC and social ads, and oversee email marketing to partners, clients, and community stakeholders.

This role reports to the CEO and works autonomously to optimise online presence, drive referrals, and tell impact stories that connect people with trusted disability support.