Paid Media Manager

SDS Australia Pty; Sydney; Vor Ort; AUD 250.000 - 1.000.000; Vollzeit

Zusammenfassung

SDS Australia Pty seeks a hands-on paid media lead to own strategy, execution and analytics for Google Ads and Meta Ads. You will drive attribution across online and offline conversions, including phone-booked and showroom sales, with call-tracking tools and platform integrations.

The role scales media spend from $250K toward $1M annually. You will collaborate with a fast-paced sales and customer success team to ensure high-quality leads convert into a strong pipeline, delivering measurable ROAS

Qualifikationen

• Hands-on knowledge of Google Ads and Meta Ads.
• Experience building attribution across online and offline conversions.
• Strong analytical skills with ability to translate data into actions.
• Ability to own channel end-to-end from strategy to reporting.
• Proven track record of revenue contribution tied to marketing efforts.
• Retail, eCommerce or premium/considered-purchase experience preferred.

Aufgaben

• Own and manage paid media strategy and execution across Google Ads and Meta Ads, moving to in-house.
• Build and maintain attribution across online and offline conversions using call-tracking tools.
• Monitor KPIs such as ROAS, CAC, CPA, CTR, CPM and CVR.
• Plan budget scaling from $250K toward $1M annually over 12–18 months.
• Build testing programs across messaging, audiences and offers.
• Produce regular performance reporting with actionable recommendations.
• Work with sales and CS to ensure end-to-end lead tracking.

Kenntnisse

Google Ads

Meta Ads

Attribution

Jobbeschreibung

You'll take ownership of SDS Australia's paid media performance across Google and Meta, working to bring media buying fully in-house over time. You'll own the strategy, execution and reporting, and build out proper attribution across our online and offline conversion paths — including phone-booked sales — using call-tracking and attribution platforms like WildJar alongside Google and Meta's own conversion tools. You'll work closely with a close-knit, high-energy sales and customer success team to make sure every lead captured translates into a qualified pipeline, and drive the next stage of our growth as ad spend scales from $250K toward $1M a year.

Key responsibilities

• Own and manage paid media strategy and execution across Google Ads and Meta Ads, taking buying fully in-house over time.
• Build and maintain accurate attribution across online and offline conversions — including phone-booked and showroom-driven sales — using third-party call-tracking and attribution tools such as WildJar, integrated with Google and Meta conversion tracking.
• Monitor and improve key performance metrics including ROAS, CAC, CPA, CTR, CPM and CVR.
• Plan and execute budget scaling as spend grows from $250K to $1M a year over the next 12–18 months, with clear before/after reporting on what the increased investment actually delivers.
• Build structured testing programs across messaging, audiences and offers.
• Produce clear, regular performance reporting with actionable recommendations for leadership.
• Work cross-functionally with the sales and customer success teams to ensure lead quality and conversion are tracked end to end.

About you

• Sound, hands-on knowledge of Google Ads and Meta Ads — campaign structure, media buying, budget management and optimisation.
• Proven experience building or managing attribution across online and offline conversions, including phone-booked sales — ideally with exposure to call-tracking/attribution platforms such as WildJar.
• Strong analytical skills — confidence turning performance data into clear, actionable recommendations.
• Comfortable owning a channel end to end, from strategy through to execution and reporting.
• A demonstrable track record of revenue contribution directly attributable to your marketing efforts — able to show the numbers, not just the activity.
• Experience in retail, eCommerce or a premium/considered-purchase category will be highly regarded, with experience in a similar industry highly preferred.

About us

SDS Australia is a 25-year commercial retail business and the number one position holder in the Australian sauna industry. We're a tight, energetic team who genuinely love the product and the category we're in — and right now, we're riding one of the most exciting growth periods the sauna industry in Australia has ever seen. As that growth accelerates, we're investing in the people and systems to match it. This role sits right at the centre of that next stage.