ROI-Driven Digital Performance Strategist

costar; Sydney; On-site; AUD 85,000 - 120,000; Full time

Job summary

Domain is seeking a Digital Performance Specialist in Sydney to support the Customer Media team in executing, optimising and measuring digital campaigns across Domain-owned and partner platforms. You will manage end-to-end campaign performance, derive insights and drive ROI while collaborating with internal stakeholders.

The role requires 3+ years in digital marketing, proficiency with Google Ads, Google Ad Manager, DV360, Campaign Manager and Meta Ads Manager, plus Salesforce familiarity and

Qualifications

• 3+ years of experience in digital or performance marketing, ideally within a media company or agency.
• Experience using advertising platforms such as Google Ads, Google Ad Manager (DFP), DV360 (DBM), Campaign Manager (DCM) and Meta Ads Manager.
• Familiarity with CRM systems like Salesforce.
• Understanding of ad serving, campaign trafficking, media buying and the digital advertising ecosystem.
• Experience setting up, managing and optimising digital advertising campaigns.
• Knowledge of tag management systems and troubleshooting ad creatives.
• Basic understanding of HTML, ad tags and digital advertising code.
• Experience with programmatic advertising, analytics tools or data management platforms is highly regarded.
• Strong Microsoft Excel skills, including pivot tables, reporting and data analysis.
• Excellent stakeholder management skills and the ability to work independently.
• Proficient in Google Workspace tools (Gmail, Docs and Sheets).
• Relevant tertiary qualification in Digital Media, Marketing, IT, Data Science or a related field.
• Google Ads, Google Analytics, Meta Blueprint or Google Ad Manager certifications are highly desirable.

Responsibilities

• As a Performance Specialist, your primary role will be to manage end-to-end digital campaign performance for our customers, providing key insights and improving ROI.
• You will work closely with internal stakeholders, providing support in optimising customer bookings to performance goals.
• You will share your expertise and experience on campaign management and give recommendations to drive results and ROI for the advertiser.
• You will be involved in exploring new platforms and testing new traffic sources to continue Domain's ability to advertise in attention areas.
• You will play a key role in identifying key customers to nurture and ultimately increase their activity with Domain.

Skills

Digital marketing

Campaign management

Stakeholder management

Data analysis

Excel pivot tables

Education

Bachelor's degree in Digital Media, Marketing, IT, Data Science or related field

Tools

Google Ads

Google Ad Manager (DFP)

DV360

Campaign Manager (DCM)

Meta Ads Manager

Salesforce

Google Workspace

Excel

Job description

Domain is seeking a Digital Performance Specialist in Sydney to support the Customer Media team in executing, optimising and measuring digital campaigns across Domain-owned and partner platforms. You will manage end-to-end campaign performance, derive insights and drive ROI while collaborating with internal stakeholders.

The role requires 3+ years in digital marketing, proficiency with Google Ads, Google Ad Manager, DV360, Campaign Manager and Meta Ads Manager, plus Salesforce familiarity and