Paid Media & CRM Growth Manager

Ringers Western; Gold Coast City; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Staff discount on products

Helensvale office location

Job summary

Ringers Western is seeking a Digital Performance Manager to drive profitable sales and customer growth through paid digital marketing, CRM and loyalty channels. This is a highly commercial, outcome-driven role that helps shape the overall sales strategy.

You will own the strategy and performance across Meta, Google and TikTok, manage budgets against ROAS and revenue, and test new audiences to grow revenue and customer value. Based at our Helensvale office, Monday to Friday, 8am-4pm.

Qualifications

• Proven experience owning paid media performance across Meta, Google and TikTok in a fast-paced commercial setting.
• Track record of managing budgets against ROAS, CAC, CPA and revenue targets.
• Hands-on CRM/lifecycle experience, ideally in Klaviyo or similar platform.

Responsibilities

• Own strategy, performance and growth of Meta, Google and TikTok advertising.
• Drive sales, customer acquisition and profitable revenue growth through paid channels.
• Manage budgets and performance against key metrics, including MER, ROAS, CAC, CPA and revenue.
• Continuously test new audiences, creative, platforms, campaigns and strategies.
• Stay ahead of platform developments and adapt the strategy quickly.
• Identify and pursue new opportunities to grow paid performance.
• Partner with Ecommerce, Creative, Merchandise and Marketing to align paid activity with the broader sales strategy.
• Own the CRM strategy across email, SMS and customer communications.
• Manage and optimise Klaviyo, including segmentation, automation and customer journeys.
• Drive repeat purchases, customer retention and lifetime value.

Skills

Paid media performance

ROAS/CAC/CPA optimization

CRM/lifecycle marketing

A/B testing / experimentation

Commercial mindset

Cross-functional collaboration

Tools

Klaviyo

Job description

Ringers Western is seeking a Digital Performance Manager to drive profitable sales and customer growth through paid digital marketing, CRM and loyalty channels. This is a highly commercial, outcome-driven role that helps shape the overall sales strategy.

You will own the strategy and performance across Meta, Google and TikTok, manage budgets against ROAS and revenue, and test new audiences to grow revenue and customer value. Based at our Helensvale office, Monday to Friday, 8am-4pm.